Creative Boom

JANUARY 18, 2024

It was a conclusion that was agreed upon with ESN, with the creative director at The Quality Group, Marcel Henke, saying: "Our work with Robot Food has ensured our new visual identity better reflects our leadership position in the category. Similarly, the new typography was carefully chosen to reflect the attitudes of the ESN brand.

Sports 425

Sports Photography Brand Branding 425

Creative Boom

DECEMBER 13, 2023

Softer brand colours mirror the incumbent design but have been modernised to appeal to younger pet parents. Brand architecture The category as a whole was found to be busy and confusing, so this tension had to be resolved. The effect is subtle but immediately tugs on our heartstrings, even if we don't immediately recognise why.

Brand 328

Brand Branding Agency Architecture 328

Booooooom

APRIL 25, 2024

For our second annual Booooooom Photo Awards, supported by Format , we selected 5 winners, one for each of the following categories: Portrait, Street, Shadows, Colour, Nature. Now it is our pleasure to introduce the winner of the Portrait category, Wilhelm Philipp. Wilhelm Philipp is a self-taught photographer from Australia.

Portfolio 99

Portfolio Coding Templates Photography 99

Creative Boom

MARCH 11, 2024

Midday's innovative design strategy builds on this mission and introduces a modular system that anticipates rapid growth across diverse product categories. The colour palette feels appetising, hinting at organic foods and earthy flavours. Its approach perfectly aligns with Everiday's aspirations to enhance everyone's pantry shelves.

Brand 443

Brand Branding Design Strategy Production 443

Creative Boom

DECEMBER 5, 2023

Designed to encapsulate the fun and whimsy that Omlet is known for, the new identity is a charming and colourful delight. Boasting bold colours and cute 3D-sculpted critters, Omlet's overhaul not only reflects its core values it also stands out a mile from the competition.

Brand 286

Brand Branding Production Theme 286

Creative Boom

NOVEMBER 26, 2023

And the new designs for National Landscapes by Nice and Serious fall straight into that category. The colour system was influenced by the defining colours of UK landscapes, ranging from sandy dunes and rolling grasslands through to deep and vibrant moors and heathlands. Never heard of National Landscape?

Networking 434

Networking Brand Branding Consulting 434

Creative Boom

FEBRUARY 21, 2023

Split into multiple categories, including best jacket design, best educational book and best graphic novel, the British Book Design and Production Awards have a long and illustrious history of commending landmark editions in the publishing field. Here Design was responsible for managing the illustrations," Martin adds. "We

Illustration 363

Illustration Illustrator Book Design Publishing 363

Creative Boom

NOVEMBER 21, 2023

Centred around an ultramarine colour palette, with appropriately watery graphics and soundscapes to match, the revamped look nods to the dramatically expanded consulting, design and experience services the WPP company provides. We use our new brand colour, the ultramarine blue, to signal redefining the brand and design category.

Agency 329

Agency Consulting Inspiration Theme 329

Creative Boom

JULY 18, 2022

It appointed Vancouver-based design agency Glasfurd & Walker to create its identity and packaging and to help it stand out in a sleep category that can often look like it's in the tech space. There are hints of Paula Lawrie, Dike Blair, Lois Dodd and David Hockney, given the vibrant colours Clara uses in these illustrations.

Brand 292

Brand Branding Photography Marketing 292

Creative Boom

MARCH 11, 2024

Led by an ownable colour, custom icons and a "reassuringly confident" tone of voice, the new identity looks to take Future Doc to the next level in supporting the turbulent healthcare system in the UK.

Brand 423

Brand Branding Education Digital 423

Creative Boom

JULY 20, 2022

DuBois has a great sense of composition and colour. Book Cover Award category went to Kerry Hyndman for her work on The Rich House by Stella Gibbons. Meanwhile, the winner of the Book Cover Award category went to Kerry Hyndman for her work on The Rich House by Stella Gibbons. Couldn't be better.".

Illustration 399

Illustration Illustrator Printmaking Textures 399

Creative Boom

JUNE 8, 2022

The resulting visual identity consists of a new logo, colour palette, typeface, photography and brand collateral. The broader visual language uses a vibrant palette inspired by the pop of colours found onboard their boats – we're talking hi-vis clothing, bait flashers and hooks.

Photography 377

Photography Brand Branding Fashion 377

Creative Boom

JULY 12, 2023

The primarily black and white colour palette is supported by accent colours used strategically to highlight elements or communicate different products across the portfolio. This bespoke logo is supported by Basis Grotesque , a clean, straightforward and highly legible typeface from Colophon Foundry.

Portfolio 295

Portfolio Brand Branding Architecture 295

Creative Boom

AUGUST 8, 2023

To emphasise the amount of sunshine found in the Isle of Wight, the new brand identity is yellow, borrowing inspiration from the sun and highlighting the range of colours that tomatoes can be, rather than relying on the typical green and red shades traditionally associated with the fruit.

Brand 339

Brand Branding Packaging Design Production 339

Creative Boom

JUNE 6, 2023

It's why A LINE wanted to create a new category that could change the entire conversation around substance use. If you don't like what's being said, change the conversation When we think of this particular sector, unhelpful terms like 'addict' and 'rehab' might spring to mind.

Brand 336

Brand Branding Photography Digital 336

Creative Boom

JANUARY 29, 2024

Sunset Gothic by Colophon – the chosen typeface – strikes a balance between character and legibility, while the new colour palette mirrors the punchy and emotive essence of Italy: red terracottas, the sea and the warmth of the sun.

Production 368

Production Brand Branding Patterns 368

Creative Boom

FEBRUARY 27, 2023

Credit: How&How / Sauce Labs Sauce Labs , a leading software testing platform, has launched a colourful new brand by How&How. How&How also brought Sauce Labs on a transformative colour journey, trading hot red for green, amber, and coral tones. Apps, the web, and digital shape how we experience the world today.

Coding 348

Coding Brand Branding Inspiration 348

Creative Boom

FEBRUARY 10, 2022

A big requirement of the brief was to ensure Panda's branding "reflects and retains its position as the category leader while helping it secure new store listings and dialling up stand out on-shelf," according to the agency. The packaging also needed to be distinctive, as some of Panda's products, such as the liquorice bars, are so small.

Agency 400

Agency Brand Branding Coding 400

Creative Boom

FEBRUARY 15, 2024

To further help the brand stand out, Ragged Edge realised that the category is dominated by stock photography, so it adopted an illustrative style created in collaboration with artist Rami Niemi , who is renowned for his fun yet simple editorial style and has worked with the likes of The Wall Street Journal to Vanity Fair.

Brand 421

Brand Branding Illustration Illustrator 421

Creative Boom

MAY 11, 2023

This resulted in a colourful and textural identity, brimming with fun illustrations, which stands apart from some of the more reserved graphics associated with tea companies. Speaking of the website, as well as incorporating these colours and illustrations, the platform also integrates fun hover effects.

Brand 379

Brand Branding Inspiration Illustration 379

Creative Boom

MAY 15, 2022

The work by Jessica Walsh and her team hopes to challenge the "stuffy" nature of the wine buying experience by championing "doing wine your way" expressed through bold type, bright colours and humorous illustrations. At its heart, Stompy's new typographic logo is inspired by the art of grape stomping.

Patterns 360

Patterns Photography Brand Branding 360

Creative Boom

FEBRUARY 14, 2024

We are again living in grey times," they say, "but we hope to be able to inject a little bit of colour back into the world with Projekt 26." This Los Angeles art gallery has a selection of amazing art prints for sale, all printed on premium matte artist-grade paper and touting gallery-like quality and colour.

Print 463

Print Arts and Crafts Art Gallery 463

Creative Boom

AUGUST 28, 2023

The repositioning aims to drive category growth and assert Freja as the leading brand in stocks and broths. In contrast, the rest of the brand world is fresh and paired-back, with a limited colour palette that allows important information and packaging to pop.

Brand 387

Brand Branding Consulting Animation 387

Creative Boom

MARCH 20, 2023

"The 'rays' underscore the brand's positive, aspirational elements, and category icons aid navigation across product ranges where format traditionally plays a part." It also doesn't allow consumers to see or smell the product before purchase, which is a huge motivator across the cleaning category.

Production 369

Production Brand Branding Fonts 369

Creative Boom

APRIL 8, 2024

Black and white are the base hues in Rotate's colour palette, as well as teal blue. The specific typefaces used are Denton, from Peregrin Studio, and MatterSQ, from Displaay Foundry, which serve to communicate complex information and deliver impactful statements with clarity.

Marketing 390

Marketing Marketing Brand Branding 390

Creative Boom

FEBRUARY 11, 2022

Counting a new logo, typeface and signature colour scheme amongst the company's refresh, the overhaul is striking and upbeat, featuring visual references to classic and modern pop art and culture. Graphic elements, such as spotted and striped patterns and bold contrasting colours, take the brand's name literally to create "visuals that pop".

Art 309

Art Inspiration Brand Branding 309

Creative Boom

JULY 17, 2023

"Having judged the competition before, I noticed a much greater diversity in the subject matter across all the categories, which was refreshing!" What struck Andrew and the jurors, in particular, were fields such as cuisine and exhibition catalogues devoted to artists of colour.

Arts and Crafts 311

Arts and Crafts Book Design Graphic Art Exhibition 311

Creative Boom

DECEMBER 19, 2023

CBD is a fast-emerging category, but what's the best way to market it? We also explored colours throughout the creative stages and felt the tones of the final brand and packaging were right for the tone of the overall visual identity. NotOnSunday's experience in branding Unspun offers a number of useful pointers.

Brand 429

Brand Branding Packaging Design Production 429

Creative Boom

JANUARY 16, 2024

Tea isn't necessarily the most fun or youthful category, but this musical commercial by isobel is pushing against the norm. Why it's special The work uses colourful Clipper-style illustrations drawn humorously over animals in nature to celebrate the joy that comes from making a more sustainable choice. So far, so straightforward.

Animation 226

Animation Brand Branding Advertising 226

Inkbot Design

APRIL 8, 2024

Colour Rules for UI Design: Paint Your Interface with Purpose Colours should not be taken lightly when it comes to interface design. The colours you choose will impact several aspects of your design, too. That’s precisely what this guide aims to do — arm you with pro tips to nail all of your UI colour choices confidently.

Coding 83

Coding Brand Branding Animation 83

Creative Boom

DECEMBER 13, 2023

This was inspired by the idea that Mochiya floats above the noise, above the category, occupying its own space entirely. The texture, the colour, the inherently playful characteristic of the food. As for typography, Regular Practice opted for a "wordmark-centric approach", says Kristoffer Sølling, co-founder and creative director.

Travel 347

Travel Textures Brand Branding 347

Inkbot Design

NOVEMBER 18, 2023

Colour Choice in Logo Design: Psychology and Science Selecting the right colours for your company's logo is no small task. Your chosen colours will shape customers' perceptions of your brand and help determine how memorable it is. This comprehensive guide will explore the science and psychology behind logo colour choice.

Brand 83

Brand Branding Print Production 83

Creative Boom

JUNE 6, 2022

Let's take a look at the seven winners from each of the main categories, starting with the visual identity of the FILMAR 2020 festival as created by WePlayDesign. And it's done that by using bold shapes and unmissable colours to get its message across. Indigo Design Awards ceremony in Istanbul. But what about the work itself?

Freelance 436

Freelance Freelance Consulting Digital 436

Inkbot Design

FEBRUARY 26, 2024

The CMYK Colour Model: An In-Depth Look The world of colour is complex, nuanced, and often misunderstood. When working in print design and production, understanding colour models and methods of colour reproduction is vital. This would eventually give rise to modern colour models. Why Is CMYK Used in Printing?

Print 83

Print Production Corporate Branding Graphic Design 83

Creative Boom

APRIL 3, 2023

Initial research and brief At the start of the process, Robot Food worked with the Goldmine team to analyse the category and take the new brand to the next level. Consequently, Robot Food developed a colourful, illustration-heavy visual language packed with personality, with clear appeal to adults looking for good old-fashioned fun.

Brand 458

Brand Branding Production Marketing 458

The Logo Smith

JULY 28, 2020

Fortune 500 Color Palettes by Bold Web Design is a veritable feast of brand logo design colour palettes. Not sure I’ve ever seen such a comprehensive collection of brand logo designs and their respective colour palettes, even if it is ‘limited’ to the Fortune 500 brands.

Web Design 145

Web Design Web Design Color Brand 145

Creative Boom

DECEMBER 13, 2023

This was inspired by the idea that Mochiya floats above the noise, above the category, occupying its own space entirely. The texture, the colour, the inherently playful characteristic of the food. As for typography, Regular Practice opted for a "wordmark-centric approach", says Kristoffer Sølling, co-founder and creative director.

Travel 269

Travel Textures Brand Branding 269