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Can you dig it? Colossal craft new identity for quirky wine brand Archer Roose

Creative Boom

All while making the brand distinct in a crowded category." And these were collaborative clients who were genuinely nice people. First, by drinking all the wine!" "Second, we audited the brand's place in the world, looking at the four C's: consumer, culture, company and category. explains Greg.

Brand 393
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Sam Rodriguez's graffiti-inspired portraits depict people in their unseen entirety

Creative Boom

To help keep himself organised, he breaks his work down into three categories: nouns, verbs, and typography. It’s easy to lose perspective when I’m not self-reflecting so I think of the categories as my table of contents, helping to examine the macro view of my work. It enables me to discover the voids I need to fill," he says.

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Practice develops a 'less is more' identity for new skincard brand Remedy

Creative Boom

But when it comes to client work, it can sometimes be an uphill battle putting that into practice. Corporate clients, in particular, may end up trying to cram multiple messages into one design; either to please all the competing parts of the business, or because they just lack focus concerning what their business is actully about.

Brand 325
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5 pieces of good news for freelance designers in 2022

Creative Boom

With a diverse community of more than 150,000 freelance designers, 99designs by Vista matches clients with creatives across brand and logo design, packaging, web design and more. And so nowadays, clients don't really care where you're located, as long as you have a web connection and know how to use Zoom. Of course you do.

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'Not just another fintech brand': a new identity for Apron shirks category norms

Creative Boom

Credit: Opening Line / Outsiders / Apron Opening Line founder Zosia Swidlicka and Outsiders Creative Partner Tom Rogers explain how their teams collaborated with to create a fintech identity that transforms payments from a painful process to a positive experience without leaning into category clichés.

Brand 398
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How photo licensing platform Stills is helping designers create the best work of their careers

Creative Boom

Stills offers sophisticated search filters so you can search by category, artist, composition, orientation, colour palette, location, season, time of day, and more. Finally, Stills adds thousands of fresh images each week, so you can always expect something new (and something your clients haven't seen) to help your work truly stand out.

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Creative agency Landor makes a splash with water-inspired rebrand

Creative Boom

"We use our new brand colour, the ultramarine blue, to signal redefining the brand and design category. For our own brand, we tapped into brilliant creative minds from around our network, just as we would do for our clients, to create a brand that comes to life in every facet, from visual and verbal to sonic and motion."

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