category business 
Creative Boom
APRIL 16, 2024
They've now unveiled playful new branding designed to reinvigorate the category appeal to a younger audience. has a strong field-to-fork family heritage, and we wanted to keep that in play while introducing a wider sense of category excitement and impact," explains Greg Taylor, chief provocation officer at Elmwood London.
Creative Boom
APRIL 8, 2024
Rotate works to protect and insure small to medium-sized businesses with its modern approach to cyber security. Traditional cyber security solutions have focused on the enterprise, but millions of attacks on small businesses occur every year, and nearly 90% of owners feel vulnerable to cyber attacks.
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Creative Boom
MARCH 28, 2023
Credit: Opening Line / Outsiders / Apron Opening Line founder Zosia Swidlicka and Outsiders Creative Partner Tom Rogers explain how their teams collaborated with to create a fintech identity that transforms payments from a painful process to a positive experience without leaning into category clichés. We needed to tell a story."
Creative Boom
APRIL 21, 2024
Tania Boler Tania Boler is the founder and president of Elvie, a London-based company that develops innovative technology products to improve women's lives in overlooked categories such as breast pumps and pelvic floor health. Ana is also a columnist, speaker and advisor and writes a popular weekly newsletter, The Sociology of Business.
Creative Boom
FEBRUARY 15, 2024
To further help the brand stand out, Ragged Edge realised that the category is dominated by stock photography, so it adopted an illustrative style created in collaboration with artist Rami Niemi , who is renowned for his fun yet simple editorial style and has worked with the likes of The Wall Street Journal to Vanity Fair.
Creative Boom
MARCH 8, 2022
In a world where business books are predominantly written by men, Annabel Wright of Whitefox Publishing explores how joining the dots with independent self-publishing could provide the perfect platform for female-identifying entrepreneurs who want to share their professional voice. Wider barriers in business.
Creative Boom
NOVEMBER 21, 2023
And given that the business has recently bolstered its consulting capabilities with a rapidly growing Brand Performance practice, not to mention a 2020 merger with Fitch, it seems like an ideal theme. Over the last five years, our business has evolved, and our offer has expanded significantly," says Jane Geraghty, group global CEO. "Our
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