How&How asks to get 'paid in 60,000 trees' for rebranding a tree-planting browser extension
Creative Boom
MAY 10, 2022
For its playful rebrand and website build of a tree-planting browser extension, creative agency How&How ignored any client budget and asked to be "paid in trees" instead. The work for Freetree, that works with companies as big as Lidl and H&M, resulted in the planting of 60,000 trees.
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