Burberry embraces social media for new retail concept
Creative Review
AUGUST 3, 2020
Burberry has launched a new retail store in Shenzhen, China, that puts social media at the centre of the experience. While gamification has been popular in retail since the dawn of eBay, its use has become increasingly important with the rise of social media. Avatars are assigned to customers through the Burberry WeChat mini program.
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