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Burberry embraces social media for new retail concept

Creative Review

Burberry has launched a new retail store in Shenzhen, China, that puts social media at the centre of the experience. While gamification has been popular in retail since the dawn of eBay, its use has become increasingly important with the rise of social media. Avatars are assigned to customers through the Burberry WeChat mini program.

Media 131
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Luxury Brand Marketing & High-End Branding

Inkbot Design

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. This comprehensive guide explores the fundamental principles, strategies, and examples of luxury brand marketing and high-end branding.

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What is Digital Branding? Benefits & Strategies

Inkbot Design

What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly. Agile Brand Management The digital landscape evolves quickly.

Digital 79
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How to Promote Your Brand with Custom Stickers

Inkbot Design

How to Promote Your Brand with Custom Stickers You know that feeling when you spot a random sticker slapped on something, and it just sticks with you? Stickers have this underrated ability to promote your brand in the sneakiest (and stickiest) way possible. Those little stickered surfaces become miniature brand monuments!

Brand 81
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20+ Tips for Developing Your Branding

Inkbot Design

20+ Tips for Developing Your Branding Building an effective brand that resonates with your target audience is vital for any business looking to grow. However, crafting an authentic, memorable brand identity that converts potential customers into long-term advocates requires strategy and effort. What brands do they currently buy?

Brand 78
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16 Instagram Marketing Tips for Turning Followers Into Customers Using Journey Maps

Just Creative

Back in 2010, when Instagram was released as a simple photo-sharing app, no one could have predicted this social media platform would evolve into a great marketing tool. Here are several tips on how to build brand awareness with an Instagram bio: Provide information about your business in 140 characters. Use brand hashtags.

Marketing 282
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Visit Hong Kong and discover the future of design, at KODW 2023 this June

Creative Boom

But here's one more: Creative Boom readers can get an incredible 50% off their ticket using the promo code KODWBOOM50. That code again is KODWBOOM50). All that would be reason enough to attend. Read on to learn more about this brilliant event. The star-studded line-up of speakers includes d’strict’s L.