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Poke Marketing rebrands the world's longest cathedral in its 100th year

Creative Boom

The brief As an iconic, globally recognised building and a jewel in the crown of Liverpool's visitor economy, the cathedral needed a brand to showcase its cultural and historical offerings as well as its religious dimension. This inspired Poke to create the brand theme 'Look up', encouraging a sense of exploration in visitors to Liverpool.

Marketing 442
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OHMY positions amra as the 'north star' of the digital royalties industry

Creative Boom

An opulent beacon appears across the brand's website, typography and art direction, communicating how amra can be a guiding light in a notoriously confusing process. Essentially, it threads together all of amra's brand components. Purple – retained from the original brand – was chosen as an accent colour.

Digital 233
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Robot Food primes tattoo skincare brand Stories & Ink for traditional retail markets with new 'inklusive' packaging

Creative Boom

Robot Food founder Simon Forster co-founded the brand alongside Stu Jolley to fill a gap in the skincare market, catering to the growing audience of people with tattooed skin. Stories & Ink is a skincare brand dedicated to those with tattooed skin, developed by The Others Beauty Co.

Marketing 347
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Future Docs' sector-defying identity by Unfound aims to get more students through med school

Creative Boom

After a turbulent few years for the NHS, Future Docs is on a mission to bolster its workforce by coaching students through competitive med-school applications with an intuitive and accessible brand and website. billion in capital investment to boost NHS productivity through AI, digital and other tech-related investments.

Brand 412
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JKR overhauls RSPCA’s identity to align with its newly defined purpose

Creative Boom

As the RSPCA celebrates 200 years of working to help animals live fairer and better lives, it has launched a new purpose, positioning, and brand identity designed by Jones Knowles Ritchie (JKR). Animal iconography also features across the new brands, with an animal reflective of the regional wildlife matched up to each location.

Animation 511
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US discount retail behemoth Nordstrom Rack unveils new identity from JKR

Creative Boom

Jones Knowles Ritchie (JKR) is behind the new brand identity for American department store chain Nordstrom Rack, creating a strategy and branding system that celebrates customers' "confidence and savviness". The former mid-tone colour palette was refreshed and expanded to become more "vibrant and exciting," says JKR.

Brand 447
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SomeOne's new identity for Inntravel urges travellers to swap wheels for walking boots

Creative Boom

Last year, the brand commissioned design studio SomeOne to reposition it following a successful credentials pitch, for which the studio showcased its experience in rebranding firms in the travel sector, such as Saga & Crystal Ski.

Travel 398