Canny

FEBRUARY 26, 2024

In today’s marketplace where customers have endless choices, investing in brand development means more than just visibility – it is a critical strategy that helps brands differentiate their offering so that they are competitive and stay competitive. Brand Strategy Made Simple Developing a brand strategy is no easy task.

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

FEBRUARY 3, 2024

40+ Essential Tools for Branding and Marketing Establishing a strong, recognisable brand is crucial for any business looking to stand out in a crowded marketplace. This comprehensive guide explores the must-have tools for branding to help convey what your company represents and attract your ideal audience.

Marketing 74

Marketing Marketing Brand Branding 74

Graphic Design Junction

MAY 17, 2024

Product packaging plays a great role in establishing a brand identity and making a lasting impression on customers who eagerly purchase products offline or online. Well, effective packaging goes beyond initially capturing attention – it communicates the essence of a brand.

Graphic Design 85

Graphic Design Production Graphic Packaging Design 85

Inkbot Design

OCTOBER 16, 2023

Hashtag Marketing Guide to Boost Social Media Hashtag marketing is a tactic that involves using hashtags to tag and track content on social media platforms. Hashtags are essential for social media marketing because they make content more discoverable and allow brands to label and locate niche material.

Media 82

Media Marketing Marketing Brand 82

Noupe

NOVEMBER 3, 2022

Believe it or not – social media is one of the most powerful tools for affiliate marketing. Almost 68% of affiliate marketers use social media to connect with their target audience. A great reason to use social media is its ability to target specific niches. Let’s get started. By Focusing On Content.

Media 113

Media Marketing Marketing Brand 113

Inkbot Design

OCTOBER 6, 2022

Instagram Marketing Guide for Next-Gen Marketers. Let us understand how Instagram works before moving on to marketing. As we all know, Instagram has outgrown itself since its creation and has become the most popular social media photo-sharing platform. To do this, brands come up with various new trends and techniques.

Marketing 131

Marketing Marketing Media Brand 131

Inkbot Design

MARCH 18, 2024

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines.

Marketing 76

Marketing Marketing Brand Branding 76

Inkbot Design

MAY 8, 2024

Brand Consistency: The Cornerstone of Memorable Brands Well, let’s begin with a thought experiment. This is why brand consistency is so vital. A solid and consistent brand is a compass for your customers through various options. This is why having a consistent look and feel across all your branded assets is essential.

Brand 93

Brand Branding Marketing Marketing 93

Inkbot Design

DECEMBER 17, 2023

40+ Social Media Marketing Tools: The Must-Have Arsenal In 2024, having a solid presence on social media is a must for businesses and marketers. This is where social media marketing tools come in—they are the keys to unlocking an efficient, effective, and cutting-edge social strategy. Plans from $99/month.

Media 79

Media Marketing Marketing Publishing 79

Inkbot Design

APRIL 7, 2024

The Ultimate List of 25+ Social Media Hacks and Tricks Social media is proving itself daily that it's not just some mindless app we use to scroll through and look at cat videos. It’s packed with insider tips, tricks, and social media hacks to help you take over your industry like a boss. Although, who doesn’t love those?

Media 81

Media Arts and Crafts Marketing Marketing 81

Inkbot Design

JANUARY 14, 2024

The Power of Colour in Branding and Marketing Colour plays a vital role in branding and marketing. This article explores the psychology and impact of colour in branding and marketing. This article explores the psychology and impact of colour in branding and marketing.

Marketing 69

Marketing Marketing Brand Branding 69

Inkbot Design

APRIL 17, 2024

Omnichannel Fitness Marketing Strategies [2024 Update] The fitness industry has experienced a significant transformation in recent years. As consumer behaviour shifts to a digital-first mindset, fitness brands must adapt their marketing strategies to effectively stand out and engage their target audience.

Marketing 76

Marketing Marketing Media Brand 76

Inkbot Design

JANUARY 6, 2024

12 Best Marketing and Branding Strategies Building a solid brand and implementing effective marketing strategies are crucial to business success. Defining Marketing and Branding Before diving into specific strategies, it's essential to understand the difference between marketing and branding.

Marketing 84

Marketing Marketing Brand Branding 84

Inkbot Design

APRIL 11, 2023

How To Use Influencer Marketing To Boost A Brand The influencer marketing industry has never been stronger, and it's expected to grow considerably. According to Statista, the global influencer marketing market was valued at US$16.4 Understanding Brand Awareness So, what exactly is brand awareness?

Marketing 126

Marketing Marketing Brand Branding 126

Inkbot Design

APRIL 20, 2024

Ethical Marketing Trends in 2024 and Beyond According to a study, 81% of customers believe companies should help save the environment. Ethical Branding Many businesses believe that they sow the seeds of happiness, kindness, and well-being because they do ethical business. Therefore, brands form themselves as environmentally-cautious.

Marketing 67

Marketing Marketing Media Brand 67

Inkbot Design

FEBRUARY 24, 2024

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. Online video allows brands to visually engage their target audience and communicate their messaging in creative and memorable ways. Over 1 billion hours of video are watched on YouTube each day.

Advertising 71

Advertising Advertising Marketing Marketing 71

Inkbot Design

AUGUST 21, 2023

15 Small Business Marketing Ideas to Skyrocket Your Brand Welcome to an in-depth look at cutting-edge small business marketing ideas that can take your brand's reach and revenue to new heights in 2023. We'll also look at data-backed trends that indicate where marketing is headed in 2023 and beyond.

Marketing 77

Marketing Marketing Brand Branding 77

Inkbot Design

JULY 16, 2023

Sticker Marketing: Unleashing Creativity and Boosting Brand Awareness Imagine walking down a bustling street surrounded by a sea of advertisements. In this crowded marketing landscape, how can businesses stand out and capture the hearts of their target audience? Now, why are stickers such a fantastic marketing tool?

Marketing 72

Marketing Marketing Brand Branding 72

Noupe

MAY 17, 2024

In the last eight years, its global market size has increased by more than 20 times and is expected to reach $500 billion in the next three years. 67% of B2B marketers see more impact with influencer marketing than brand-only campaigns. A pro when working with affiliate marketers? And it’s not hard to see why.

Brand 67

Brand Branding Marketing Marketing 67

Inkbot Design

FEBRUARY 29, 2024

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

Marketing 67

Marketing Marketing Media Advertising 67

Inkbot Design

NOVEMBER 9, 2023

Managing Social Media Brands: The Complete Guide Today, social media is one of the most powerful tools for building and managing your brand. You need a strategic and thoughtful approach to social media to connect with customers, boost engagement, and grow your brand in the long run.

Media 70

Media Brand Branding Marketing 70

Inkbot Design

OCTOBER 6, 2023

AI in Branding: Exploring the Future of Marketing Artificial Intelligence (AI) has become a game-changer in branding, revolutionising how businesses connect with their target audience and deliver personalised experiences. Let's explore the role of AI in branding and some exciting trends shaping the future of AI in marketing.

Marketing 81

Marketing Marketing Brand Branding 81

Graphic Design Junction

DECEMBER 8, 2021

For almost a decade now, influencer marketing has been on the rise as more and more social media platforms start utilizing it. Influencer marketing consists of social media personalitie s , or ‘ influencers ’ as they call themselves, advertise different products or services on their social media platforms.

Marketing 119

Marketing Marketing Brand Branding 119

Inkbot Design

JANUARY 23, 2024

Co-Marketing: A Powerful Strategy for Business Growth Co-marketing, partnership marketing, or alliance marketing is an innovative approach for dramatically increasing the reach, exposure, and resources available to participating businesses. This creates real value for shared audiences. This ensures mutual benefit.

Marketing 80

Marketing Marketing Brand Branding 80

Inkbot Design

SEPTEMBER 28, 2023

Integrated Marketing: Boost Your Marketing Strategy Integrated marketing is a holistic approach that uses different channels to convey a consistent message and connect with consumers. It involves coordinating various marketing activities to create a unified brand experience.

Marketing 81

Marketing Marketing Publication Media 81

Inkbot Design

DECEMBER 20, 2023

Ultimate Guide to Video Marketing on YouTube Video marketing has exploded in popularity over the last decade. YouTube, in particular, has become the go-to platform for brands looking to engage with audiences through video content. 90% of the best-performing content marketing includes video. How will you captivate them?

Marketing 78

Marketing Marketing Arts and Crafts Brand 78

Noupe

SEPTEMBER 10, 2021

Two of those will undoubtedly be your branding and your marketing. One of these is how your brand looks. But in reality, brand owners, marketing managers, and other specialists rarely understand how the two work in unison. Why marketing and branding need each other. Source: Concrete Jungle.

Marketing 123

Marketing Marketing Brand Branding 123

Inkbot Design

MAY 6, 2024

11 Inexpensive Branding Strategies on a Budget Have you ever felt that only big companies with huge marketing budgets can afford to have stellar branding? There are plenty of ways for even cash-strapped businesses to create a fantastic brand identity connecting with their audience; all it takes is imagination and know-how.

Brand 69

Brand Branding Marketing Marketing 69

Canny

SEPTEMBER 25, 2023

Making informed branding decisions is key to driving business success. In any industry, competition is fierce and consumer preferences shift rapidly meaning the significance of effective branding cannot be overstated. Branding decisions are complex, and some you might not have even considered.

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

JUNE 14, 2022

Why Brand Personality is Crucial for Brands to Market Better. Brand personality refers to the brand's unique characteristics that distinguish it from competitors. These characteristics can be related to the product itself (e.g., a particular feature), its price, or its location in the market.

Marketing 71

Marketing Marketing Brand Branding 71

Noupe

DECEMBER 28, 2023

9% of marketing professionals advocate that video content is entailed for higher ROI. B2B video marketing is the supreme tool to build long-lasting relationships with existing and new clients. For all kinds of marketing goals, videos can be generated to grasp prospective clients’ attention. Around 51.

Brand 113

Brand Branding Client Marketing 113

Inkbot Design

MAY 18, 2024

Sales and Marketing: How to Drive Business Growth Hey, guys! Exactly, sales and marketing! This is where the sales force and marketers come in as superheroes, spreading the word and convincing people to buy your product or service. Understanding the Marketing Mavens What is marketing? The trick?

Marketing 52

Marketing Marketing Production Media 52

Inkbot Design

DECEMBER 9, 2023

How to Work with Influencers: Guide for Marketing Influencer marketing has become an essential part of any marketing strategy. With influencer marketing , brands collaborate with influencers who have built a large and engaged social media following in their niche. Is their content high-quality and on-brand?

Marketing 79

Marketing Marketing Brand Branding 79

Inkbot Design

AUGUST 14, 2022

How to Create Social Media Graphics. Whether you want to start a blog or to make your social media posts more engaging and informative, using visual graphics is the way to go. In the world of social media marketing , graphics are everything. To do this, your business needs a solid social media marketing strategy.

Media 94

Media Graphic Production Marketing 94

Noupe

FEBRUARY 12, 2024

Are you a seller and want to sell your products faster and smarter than others? During the process, you might face several challenges while promoting and delivering your products or services to customers. No wonder selling goods and services is challenging for everyone in today’s competitive market.

Production 117

Production Marketing Marketing Media 117

Inkbot Design

OCTOBER 10, 2022

How to Optimise Your Brand Logo For Better Marketing. Businesses use brand logos all around the world as an easy way of differentiating themselves from competitors. Many brands put the cart before the horse by spending too little time creating a unique logo design that will draw customers in and keep them coming back for more.

Marketing 116

Marketing Marketing Brand Branding 116

Inkbot Design

OCTOBER 8, 2023

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. Advertising agencies provide various services to help businesses promote their products or services effectively.

Advertising 73

Advertising Advertising Agency Marketing 73