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Scorpion Rose Studio rebrands kids' accessories brand Goldbug with nuanced nostalgia

Creative Boom

Elements of Goldbug's old identity were retained and refreshed where possible to preserve the brand's 56-year legacy. Lafayette American's Scorpion Rose Studio has rebranded the women-owned infant and children's accessories brand Goldbug, introducing a new visual language to help the company transition from B2B to B2C.

Brand 426
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Truffl's branding for coffee brand is packed with swagger and cultural pride

Creative Boom

Still, getting attention and conveying the quality of your brand isn't easy. The company was founded by Vietnamese-American Lan Ho, a daughter of immigrant political refugees, but was not the only Vietnamese coffee brand in the US by any means. To do so, they turned to award-winning LA branding agency Truffl.

Brand 362
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Clever branding for new coffee company leans into Aussies' criminal pasts

Creative Boom

But for one founder of a coffee brand headquartered in the Big Apple, it's the exact opposite. And so when it came to branding Bruhn Coffee co, a boutique coffee brand in Brooklyn, this was a story that London-based Intertype Studio leaned into in full effect. But in some cases, it is actually true.

Brand 277
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E45's inclusive new identity is inspired by the flexibility of skin cells

Creative Boom

Iconic skincare brand E45 has revealed a modern and inclusive rebrand inspired by skin cells. Developed by Elmwood, the new identity elevates the brand while retaining everything that has made it recognisable. E45 will roll it out across multiple brand touchpoints.

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How&How elevates Sauce Labs with an elegant, code-inspired brand identity

Creative Boom

Credit: How&How / Sauce Labs Sauce Labs , a leading software testing platform, has launched a colourful new brand by How&How. The new brand strategy shows off how Sauce Labs backs these dynamic teams by equipping them with the tools, service and confidence to solve any complex challenge. Accelerate.

Coding 344
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Decathlon relaunches as a global sports brand with focus on 'Wonder'

Creative Boom

Global brand consultancy Wolff Olins has created a new visual identity for Decathlon, introducing a new brand icon known as 'L'Orbit' that expresses the brand's new purpose ', to move people through the wonders of sport.' I mean, would you have guessed it was the world's third biggest sports company? Us neither.

Sports 511
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The Working Assembly brews up a refreshing identity for Asian-inspired tea brand, Narra

Creative Boom

This summer sees the launch of Narra , a new Asian-inspired tea brand that brings the Filipino tradition of midday caffeine hit to a wider audience. Narra was born to refresh your daily 'siptual' and transport you to that joyous Merienda feeling with the most refreshing plant-based tea lattes created with Asian-inspired flavours."

Brand 386