Inkbot Design

JANUARY 14, 2024

The Power of Colour in Branding and Marketing Colour plays a vital role in branding and marketing. This article explores the psychology and impact of colour in branding and marketing. This article explores the psychology and impact of colour in branding and marketing.

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Canny

FEBRUARY 26, 2024

In today’s marketplace where customers have endless choices, investing in brand development means more than just visibility – it is a critical strategy that helps brands differentiate their offering so that they are competitive and stay competitive. Brand Strategy Made Simple Developing a brand strategy is no easy task.

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SpeckyBoy

MARCH 25, 2024

Web designers love to client-proof their creations. It’s all about preventing a rogue client from mucking up a layout or feature. These days, it seems like clients are eager to experiment with design. I often receive design queries from clients. So, why are clients suddenly interested in doing it themselves?

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Canny

OCTOBER 31, 2022

FMCG branding can be a tough nut to crack, as you’ve got to create a product that stands out in an increasingly oversaturated marketplace. Just think about the amount of products that exist in the FMCG space , and it’s no surprise that brands have a difficult time competing. The Branding Brief Template. download now.

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Creative Boom

FEBRUARY 19, 2024

More recently, they've been applying their design talents to their own branding. Two worlds To appeal to big business and culture creators, JOAN endeavours to bridge the gap between these two worlds within its own visual brand. And as a result, they've just released a stirring new visual identity for the studio.

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Inkbot Design

APRIL 20, 2024

Ethical Marketing Trends in 2024 and Beyond According to a study, 81% of customers believe companies should help save the environment. Ethical Branding Many businesses believe that they sow the seeds of happiness, kindness, and well-being because they do ethical business. Therefore, brands form themselves as environmentally-cautious.

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Creative Market

JUNE 12, 2020

One of the biggest concerns for designers is how to find clients during this time of worldwide lockdowns. Though this pandemic and lockdown are unprecedented challenges for graphic designers, it’s still possible to find good clients during this hardship. Lina Kukulske shares her thoughts about this strategy. "9

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Just Creative

OCTOBER 1, 2023

If you run own graphic design firm, improving your skills can not only make you a better graphic designer but also more attractive to potential clients. Coupon codes and promo codes are only given out on major sale dates (July 4th, Black Friday, Cyber Monday), so you will have to check back then. We don’t blame you!

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Inkbot Design

NOVEMBER 4, 2023

Crafting a Memorable Brand Marketing Presentation That Creates Advocates Once upon a time, businesses simply manufactured products and offered services. In our crowded and noisy world, brands must work harder to capture attention and loyalty. That's where brand storytelling comes in. Brand storytelling isn't optional.

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Presentation Marketing Marketing Brand 89

Inkbot Design

OCTOBER 6, 2022

Instagram Marketing Guide for Next-Gen Marketers. Let us understand how Instagram works before moving on to marketing. Naturally, brands had to devise strategies to leverage Instagram and use it to market their products and services. To do this, brands come up with various new trends and techniques.

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Marketing Marketing Media Brand 133

Creative Boom

NOVEMBER 13, 2023

As businesses battle to survive the coming global turmoil, good design will be vital in helping them stand out visually, connect with their audiences, and create the brand loyalty they so desperately need. This model has clients pay a fixed monthly fee for unlimited design work," explains Nick. Knowing that, though, isn't enough.

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Graphic Design Graphic Brand Branding 531

Inkbot Design

APRIL 11, 2023

How To Use Influencer Marketing To Boost A Brand The influencer marketing industry has never been stronger, and it's expected to grow considerably. According to Statista, the global influencer marketing market was valued at US$16.4 Understanding Brand Awareness So, what exactly is brand awareness?

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Inkbot Design

SEPTEMBER 4, 2023

How to Get Graphic Design Clients Right Now: 5 Amazing Tactics That Work Freelancing offers graphic designers immense freedom and flexibility to be their boss and build their brand. While over 90% of graphic designers are freelancers, many need help with inconsistencies in new client acquisition.

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Inkbot Design

FEBRUARY 17, 2024

Direct Mail Marketing: A Comprehensive Guide Imagine a world where your marketing efforts could reach the hands of your target audience directly. That's the power of direct mail marketing, a tried and true method that has stood the test of time. What is Direct Mail Marketing?

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Creative Boom

FEBRUARY 27, 2024

One use, for example, is to explain ideas visually, both to fellow designers and to clients. It's all about communicating intangible ideas in our heads to brands on a screen," explains Henry Crisp, a senior creative at global influencer agency Billion Dollar Boy. "AI Image created by Interstate using MidJourney.

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Just Creative

AUGUST 31, 2020

If you’re not providing brand style guidelines after designing a logo, you’re leaving money on the table, leaving the client without guidance and giving your hard work the opportunity to be mucked up. But there’s actually more work to be done after that, and it will actually be beneficial to the client. Visual Components.

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Just Creative

JULY 20, 2020

Back in 2010, when Instagram was released as a simple photo-sharing app, no one could have predicted this social media platform would evolve into a great marketing tool. To genuinely satisfy your potential clients’ needs and wants, walk a mile in your customers’ shoes and map the customer journey on Instagram. Let’s dive in!

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Inkbot Design

MARCH 4, 2022

How Postcard Marketing can help your Brand. Well, thanks to technological advancements over the past decade or so, we now have such options available as “postcard marketing.” What Is Postcard Marketing? In short, postcard marketing is sending direct mail advertising via postal service (i.e.,

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Inkbot Design

MAY 13, 2024

Branding for Financial Services: Mastering Money's Image Banks and financial firms are mostly not known for their branding. The finance world is rapidly changing, and branding is increasingly becoming significant. The finance world is rapidly changing, and branding is increasingly becoming significant. Digital disruptors?

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Inkbot Design

FEBRUARY 5, 2024

Animating for Success: Motion Design Tips for Digital Marketing If you haven’t yet tapped into the monumental potential of motion design as a digital marketer, now’s the time to do it! your digital marketing goals. Lastly, we’ll share the best ways to create motion graphics for web marketing. What Is Motion Design?

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Inkbot Design

OCTOBER 8, 2023

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. Agencies typically have expertise across various industries, so they can bring industry knowledge to bear on a client's behalf.

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Advertising Advertising Agency Marketing 75

Just Creative

SEPTEMBER 14, 2020

In this episode we sit down with the wonderful Kaye Putnam, a psychology-driven brand strategist from South Carolina. We geek out about all things brand thinking. We get into the meaning of ‘psychology-driven branding’, about knowing your brand and living your brand. Learn Brand Strategy. Listen Here.

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Brand Branding Client Programming 218

Noupe

MARCH 14, 2024

Marketing brochures often determine the first impression potential customers have of a business. Thus, marketing brochures become a kind of business card for your brand. They are often used for: introducing new products, promoting campaigns, revealing the history of the brand, organizing a large amount of information.

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Inkbot Design

APRIL 23, 2024

Top 10 Tips for Content Marketing Success Let's start with the most critical question – what is content marketing ? So why does everyone care about content marketing so much? That’s how you get lost in the sea of marketing noise. If you want your content marketing to be successful, you need a strategy.

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Moo

MAY 23, 2024

For businesses, stickers can be a powerful tool to engage clients and reinforce brand identity. Whether used for product packaging, event swag, or as part of a creative marketing campaign, stickers offer a versatile and memorable way to make a lasting impression. It’s like coded messaging.” Just take Vans, for example.

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Brand Branding Marketing Marketing 52

Just Creative

JUNE 28, 2020

There’s no doubt that marketing can be expensive, but it is necessary and vital for every business. If you want your business to grow, you need to invest in effective marketing strategies in one way or another. The tone needs to fit with your brand identity, for instance, fun and light-hearted. Email Marketing.

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Inkbot Design

JANUARY 6, 2023

How Can Brochure Marketing Boost Revenue for Your Brand? Brochures are essential to your branding strategy that can effectively promote your products or services and create a positive and reliable brand image. A marketing brochure is undoubtedly a practical and cost-effective way to promote your products and services.

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Marketing Marketing Brand Branding 72

Inkbot Design

NOVEMBER 23, 2022

Top 20 Digital Marketing Strategies for Every Successful Startup. As a new business owner, it can be intimidating to figure out what's important in digital marketing strategies. That's why we created this list of the top 20 digital marketing strategies you want to implement as part of your growth plan.

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Inkbot Design

MAY 6, 2024

11 Inexpensive Branding Strategies on a Budget Have you ever felt that only big companies with huge marketing budgets can afford to have stellar branding? There are plenty of ways for even cash-strapped businesses to create a fantastic brand identity connecting with their audience; all it takes is imagination and know-how.

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Brand Branding Marketing Marketing 71

Inkbot Design

JANUARY 24, 2024

21 Best Marketing Tools to Grow Your Business Marketing is essential for business growth. Just as gardeners use tools to nurture plants, marketers use tools to cultivate customers. This comprehensive guide features the 21 best marketing tools to help your business blossom. Best of all, it's free!

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Marketing Marketing Programming Templates 70

Noupe

MAY 24, 2022

From ensuring that you hire the right people and are retaining employees, to onboarding long-term clients that will allow your business to grow, there’s no doubt that scaling any agency comes with its challenges. With a plethora of software solutions on the market, agencies must set aside time to investigate and test new software.

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Inkbot Design

AUGUST 17, 2023

9 Ways to Incorporate Video Email Marketing To Boost Conversions Most marketers know email marketing has one of the highest ROIs of any marketing channel. But unfortunately, some marketers struggle to get any engagements, let alone conversions, from their email campaigns. What is Video Email Marketing?

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Inkbot Design

JANUARY 24, 2023

The 16 Most Promising Email Marketing Trends to Look at in 2023 Emails you send are like an extension of your brand personality; just like you keep upgrading yourself to be a better version of yourself, the same holds true for your emails too. They should enhance your brand visibility and take the user experience to the next level.

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Marketing Marketing Templates Brand 93

Moo

NOVEMBER 1, 2023

With a customer response rate of 5.7% , Postcards are the most effective form of direct mail marketing around. Thanks to their ability to directly target customers, postcard marketing can help your business thrive. We’ve asked our MOO Marketing Team the top 7 things to consider when designing a modern postcard.

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Inkbot Design

MARCH 20, 2024

How to Promote Your Brand with Custom Stickers You know that feeling when you spot a random sticker slapped on something, and it just sticks with you? Yeah, that's the power of sticker marketing ! Stickers have this underrated ability to promote your brand in the sneakiest (and stickiest) way possible. Boom, insta-fans!

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Brand Branding Print Marketing 82

Inkbot Design

SEPTEMBER 7, 2023

The Metaverse: A New Frontier for Brand Marketing The Metaverse is getting ready to shake up how we do things online and how brands market themselves. As virtual and augmented reality get better, people want more immersive experiences with brands, not just dull old ads. So, let's do that.

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Creative Boom

JUNE 14, 2023

hopes to solve the problem that designers receive no commission for proposing licensed fonts to their clients. font can only have one legal owner at a time, whether an individual or a business entity, designers can now sell their work directly to the client, with a percentage of that sale going directly to the studio.

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