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Molson celebrates modern Canadian culture with new brand identity

Creative Boom

London-based design agency BrandOpus has revived Molson's heritage brand assets and brought the Masterbrand out of the shadows, reasserting its position in the Molson Coors portfolio. BrandOpus has refreshed iconic Canadian beer brand Molson's identity, taking its heritage hexagon asset and giving it a new purpose as a mosaic motif.

Brand 258
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Elmwood gives healthy sausage brand HECK! a Gen Z makeover

Creative Boom

The high-protein, gluten-free UK sausages get a brand overhaul courtesy of the global consultancy. They've now unveiled playful new branding designed to reinvigorate the category appeal to a younger audience. Brand concept Elmwood aimed to bring HECK! The brand overhaul also dials up HECK!'s So, in recent years, HECK!

Brand 393
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Koto brings editorial finesse to Index Ventures’ new publishing brand

Creative Boom

Brand and digital studio Koto has partnered with Swiss venture capital firm Index Ventures to launch a new brand called Index Press as the firm consolidates its three decades of company-building insight into a bespoke series of physical publications and online resources. Collaboration was key to managing stakeholders.

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The LEGO Group's new design identity builds on one of the brand's core values

Creative Boom

The LEGO Group has unveiled a striking new identity today created in collaboration with brand consultancy Interbrand. Designed to make play more accessible, the updated look reflects what makes the LEGO brand so important. As the LEGO Group grew, its brand DNA needed to keep pace. However, this success also posed a challenge.

Brand 509
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Beyond the Brand: new Warhol exhibition unearths rarely-seen art treasures

Creative Boom

The Andy Warhol exhibition 'Beyond the Brand ' at Halcyon Gallery Think you know Warhol? Bringing together his most iconic print portfolios, commercial work and rarely seen original canvases, Beyond the Brand will encompass the full range of Warhol's pictorial inventions and demonstrate the extraordinary power of his unique artistic vision.

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DesignStudio's creates a new luxury hotel brand for TUI Group, The Mora

Creative Boom

The brand idea of 'Follow your mood into the moment' is at the core of the visual identity for this new line of luxury hotels. And while you know a mass-market brand like TUI offers good value for money, you may be searching for something more high-end. They dubbed this brand idea 'Follow your mood into the moment'.

Brand 430
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Showcasing illustration work: how to create your best portfolio

Creative Boom

How do you create a successful illustration portfolio? Most importantly, consider who will look at your portfolio and – crucially – how long they're likely to spend on it. So how you put your portfolio together should recognise that essential fact. Also, ensure you've added all the details a portfolio needs to contain.

Portfolio 542