Remove Brand Remove Branding Remove Media Remove Production
article thumbnail

Designer Ferran Feixas on why social media has been a force for good in branding

Creative Boom

In our exclusive interview, he shares his views on the positive influence of social media, how the pandemic broke down barriers, and the need to design sustainably. Our recent interview with Teemu Suviala on why today's brands are too bland is a case in point. Social media has been a major factor in this shift," he argues.

Media 351
article thumbnail

Skittles dials up the nonsensical in fun-loving brand refresh

Creative Boom

Design consultancy Elmwood has leaned into Skittles' off-beat personality to create a global brand refresh based on nonsensical core assets to appeal to Gen Z. This unusual sense of humour has been picked up by Elmwood for Skittles' major global brand refresh. This refresh is perhaps most apparent in Skittles' flagship, ownable quirks.

Brand 377
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Robot Food creates 'cult-like' branding for sustainable cleaning products

Creative Boom

As a sustainable cleaning brand, Cleancult had its heart in the right place. So Robot Food stepped in to revamp its branding, visual identity and packaging design. But at the same time, we're pushed for time in the supermarket and don't necessarily have time to read product packaging carefully.

article thumbnail

How to Create Brand Sheet Presentations for Social Media Stories & Reels with Templates

We And The Color

Elevate Your Brand by Crafting Captivating Social Media Presentations in 1080 x 1920 px using a set of high-quality InDesign templates. In today’s digital age, where attention spans are shorter than ever, brands need to captivate their audience quickly and effectively.

Templates 114
article thumbnail

Why is sonic branding being overlooked in the alcohol sector?

Creative Boom

Sonic branding agency Amp's head of research & insights, Bjorn Thorleifsson, delves into the rise of stock music in the alcohol sector and why brands could benefit from having an ownable sonic logo. Amp also found that beer brands claimed 50% of the top ten slots in the ranking.

Brand 358
article thumbnail

Brand Consistency: The Cornerstone of Memorable Brands

Inkbot Design

Brand Consistency: The Cornerstone of Memorable Brands Well, let’s begin with a thought experiment. This is why brand consistency is so vital. A solid and consistent brand is a compass for your customers through various options. This is why having a consistent look and feel across all your branded assets is essential.

Brand 96
article thumbnail

Creative Packaging Design: Elevating Product Branding

Inkbot Design

Creative Packaging Design: Elevating Product Branding Do you know that feeling when you find a package so visually appealing that you just have to pick it up? It seizes attention, provokes curiosity and creates an emotional bond between people and the brand. Product packaging is where creativity becomes marketing gold.