Abduzeedo

APRIL 22, 2024

Cadence’s Exquisite Branding & Packaging Design abduzeedo 0422—24 Dive into Cadence™'s world where luxury hydration meets stunning branding and packaging design, by the creative experts at addressarts. In the bustling metropolis of Los Angeles, a new brand rises, redefining the luxury hydration market.

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Packaging Design Brand Branding Arts and Crafts 94

Inkbot Design

OCTOBER 16, 2023

Product Packaging Design: Creating Memorable Brand Experiences In today's ultra-competitive marketplace, your product's packaging design has never been more critical. The difference a great package can make is enormous: influencing the perception of the item inside, creating brand love – and driving sales.

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Abduzeedo

MAY 28, 2024

Discover TSPC: A Unique Take on Branding and Packaging Design abduzeedo 0528—24 Dive into TSPC’s branding and packaging design by Folklore, featuring a fresh color palette and playful inspiration for a pizza brand. The fonts chosen are bold and contemporary, reflecting the energetic vibe of the brand.

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Creative Boom

FEBRUARY 6, 2023

Sustainable design Platinum winner: re:incarnated spirits by Ruska Martín Associates Imagine being able to put 'award-winning' next to your name on your bio: what could that do for your career? Well, if you work in packaging design, the time for wondering is over. So why not enter the 2023 Pentawards ?

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We And The Color

OCTOBER 4, 2023

TRÜF’s Captivating Brand and Packaging Design for Calexo Hemp Drinks: A Visual and Sensory Journey. A pioneering creation by TRÜF , a design agency renowned for its visionary work, Calexo is more than a mere beverage; it is a state of mind. All images © by TRÜF. Subscribe to our newsletter!

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Packaging Design Brand Branding Arts and Crafts 114

Just Creative

APRIL 1, 2023

An item’s packaging is designed to let the product remain safe and untouched until purchased That said, it’s critical that product packaging is sturdy enough to ensure preventable damage. Interestingly, ongoing research dictates that product packaging design greatly influences purchasing behavior.

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Creative Boom

SEPTEMBER 18, 2023

Offering top-tier networking opportunities with global brands, as well as a stellar speaker lineup, the Pentawards Festival is the perfect event for anyone working in design and packaging. And if you work in design and packaging, here's a great opportunity to do so. Read on to discover all the details.

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Canny

MAY 7, 2024

Finding great branding resources online is easy. In this post, we’ve collated our favourite branding resources that we’ve used over the years at Canny. But if you’re looking for help with your branding project or looking to improve your branding then rest assured… You’re in the right place. It’s almost too easy.

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Creative Boom

MAY 26, 2022

These days, we're all looking to brands to be more environmentally responsible. But that doesn't necessarily mean sticking to the same cliched aesthetics of eco-friendly design. We still want to see packaging that delights and surprises us – and so we love this environmental identity for Accolade Wines by Banrock Station.

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Creative Boom

APRIL 14, 2022

The pair were "a recipe for success," explains Otherway founder Jono Holt, leading to a brand that specialises in toasters, hairdryers, bread makers, kettles and more. Its market share has steadily declined, prompting the new management team to set us the task of repositioning the entire business proposition," Holt adds.

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Canny

OCTOBER 30, 2023

Drinks branding needs to be effective as you’re competing for consumer attention before they’ve even had a chance to taste what’s inside. However, the one thing all of these drinks have in common is their effective branding and the way they connect with customers.

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Inkbot Design

JULY 9, 2023

Top 10 Packaging Design Tips for Captivating Products Did you know that packaging plays a vital role in influencing purchasing decisions? A staggering 72% of consumers admit that their purchasing choices are influenced by packaging design alone! That's right, folks. Are you ready?

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Graphic Design Junction

MARCH 23, 2024

Logos play a central role in communicating a company’s essence, values, and ambitions within the ever-evolving realm of branding. As technology surges forward and consumer preferences transform, logo design undergoes a continuous metamorphosis, reflecting contemporary aesthetics and cultural trends.

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Inkbot Design

APRIL 5, 2024

Brand Development Strategies: Crafting An Identity You're bombarded with brand messages everywhere you look these days. But getting branding right has never been more crucial. An authentic, well-defined brand that resonates emotionally is a powerful asset in today's crowded marketplace. Where do you even start?

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Abduzeedo

JULY 14, 2023

Crafting Nature's Delight: Packaging Design and Branding for Onuka Chocolate abduzeedo 0714—23 In the realm of artisanal chocolate, Onuka stands as a beacon of delectable treats that embrace the goodness of nature. EGGHEAD's solution was rooted in portraying Onuka as an artisanal, locally-sourced, and nature-inspired brand.

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Inkbot Design

OCTOBER 15, 2023

Brand Differentiation: How to Stand Out in a Competitive Market If a business wants to get noticed in a crowded market, it must find ways of standing out from its rivals. This is known as brand differentiation and involves creating features, benefits or characteristics that set the company apart. Any mascots?

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Creative Boom

MAY 29, 2022

What's the role of packaging design? For Hesign , an art director, graphic designer and typographer based in Shenzhen, China, the role of packaging is to surprise – or in other words, to go beyond the expected. Hesign started to question why most coffee brands were designed this way.

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Inkbot Design

OCTOBER 19, 2023

Brand Continuity: Establishing a Strong Connection Brand continuity is crucial in establishing a solid brand image and connection with the audience. It refers to consistently using branding elements across all materials and a business's marketing efforts.

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Abduzeedo

OCTOBER 9, 2023

Revitalizing Branding and Packaging Design: Little Spoon's Collaboration with SMAKK abduzeedo 1009—23 Dive into Little Spoon's fresh branding and packaging design, as they team up with SMAKK for a modern take on kids' food for the 4-7 age range. Packaging, as a result, had to be both fun and attractive.

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Packaging Design Brand Branding Marketing 77

We And The Color

JUNE 8, 2022

Check out this beautifully illustrated branding concept by Bart De Keyzer. Bart De Keyzer is a Dutch graphic designer and illustrator. For this fictional brand of frozen fish products, he has created a series of stylized illustrations that have been used on a range of packaging designs and marketing materials.

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Inkbot Design

FEBRUARY 13, 2024

Best Branding Practices to Increase Your Brand Power 87% of consumers say that brand loyalty influences their purchasing decisions. Since many brands compete for consumer attention, establishing a solid and memorable brand identity is essential. Now, let's learn how to upgrade your brand and succeed.

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Inkbot Design

APRIL 25, 2024

Brand Consistency and Web Design: The Key to Online Success We inhabit a universe that is highly concerned with first impressions. Ensure your brand is consistent throughout every aspect of its web presence. Ensure your brand is consistent throughout every aspect of its web presence. What Is Brand Consistency?

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Web Design Web Design Brand Branding 67

Abduzeedo

APRIL 8, 2024

Unspun CBD: Masterful Branding and Visual Identity abduzeedo 0408—24 Dive into the art of branding with Unspun CBD's masterful visual identity and packaging design. An inspiring journey of brand evolution. In the design community, clarity and simplicity often lead the march towards a captivating brand identity.

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Brand Branding Arts and Crafts Agency 59

Abduzeedo

JANUARY 21, 2024

Belmonte Raw: A Case Study in Branding and Packaging Design abduzeedo 0121—24 Explore how Belmonte Raw's branding, packaging design, and visual identity transformation captivated audiences and set new standards in the organic market. Communication played a crucial role in this transformation.

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Packaging Design Brand Branding Marketing 53

Inkbot Design

NOVEMBER 27, 2023

The 8 Types of Brands (Definitions & Examples) Brands are ubiquitous in our lives, shaping our decisions and influencing how we perceive products and services. Different types of brands exist, each with its specific approach tailored to various consumer needs and market demands.

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Inkbot Design

AUGUST 5, 2023

Achieving Brand Consistency through Visual Elements Your Brand is the welcoming front face of your business, which welcomes potential clients. You may create a solid basis for your marketing initiatives by upholding brand consistency. So continue if you're interested in achieving brand consistency and how to attain it.

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Brand Branding Packaging Design Marketing 67

Inkbot Design

MARCH 6, 2024

Business Branding Integration: Crafting a Cohesive Brand Imagine this – you're a consumer swimming through a sea of choices. You're bombarded by countless brands vying for your attention and loyalty. How do you decide which brand to trust and embrace in this competitive landscape?

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Brand Branding Arts and Crafts Marketing 74

Inkbot Design

FEBRUARY 26, 2024

Retro Packaging Design: Bringing Back Vintage Styles Retro packaging design is making a major comeback these days. Brands are increasingly using elements of nostalgic, vintage package styles to tap into consumers’ memories and emotions. What is Retro Packaging Design?

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Packaging Design Fonts Brand Branding 70

Inkbot Design

OCTOBER 16, 2023

Custom Product Packaging Design: How to Wow Customers Custom product packaging design is creating individualised and bespoke packaging solutions that are a perfect fit for products. It combines visual elements, branding, and practicality to create packaging that protects products and makes them memorable.

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Creative Boom

APRIL 12, 2024

It has revealed a new visual identity and packaging design that consolidates its ranges of Lucozade Energy and Lucozade Sport drinks under a unified masterbrand, presumably to retain its visibility and appeal within an increasingly competitive and crowded field.

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Inkbot Design

MARCH 17, 2024

Beautiful Whiskey Branding: The Art of the Craft Spirit Label Let's be honest here, my thirsty friends. Branding is more than just a pretty face, though – it's the entire vibe and personality behind a bottle. The branding of craft whiskeys is where the real artistry shines. What Even Is Branding? The age statement?

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Brand Branding Arts and Crafts Art 85

Inkbot Design

NOVEMBER 28, 2023

How To Define Your Brand Through Visual Design Visual design plays a critical role in defining your brand. So, your visuals must align with your brand identity. So, your visuals must align with your brand identity. This guide will explore leveraging visual design to express your brand’s personality.

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We And The Color

MARCH 22, 2023

Estudio Albino created a beautiful and distinctive brand identity for AUSTERIA, a wine boutique in Sidney, Ohio. Estudio Albino came up with a distinctive brand identity that masterfully reflects AUSTERIA’s values. AUSTERIA wine boutique brand design by Estudio Albino All images © by Estudio Albino.

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Brand Branding Arts and Crafts Packaging Design 98

Inkbot Design

MAY 1, 2024

How Branding Works: The Keys to Captivating Customers We’re surrounded by brands every day. But have you ever stopped to think about how branding works? From fancy logos to those jingles that get stuck in our heads, branding is inescapable. A good brand is like glue for your brain.

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Brand Branding Arts and Crafts Internet and Software Development 95

Canny

MARCH 17, 2022

For brands in the beverages sector, alcohol branding, and alcohol packaging to an extent, are just important if not more than the actual taste of what they’re selling. Brands in this sector have always had an interesting approach to packaging design. The Design Brief Template. download now.

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Canny

FEBRUARY 21, 2023

Have you ever bought a bottle of gin just because you liked the packaging? It’s not the brand you normally buy, and you’ve never even tasted the flavour, but it’s visually really intriguing. Resources The Packaging Design Brief Template The Packaging Design Brief Template download now download now Or let’s look at this a different way.

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Abduzeedo

MAY 3, 2023

Delicious brand identity and packaging design for chocolate co. abduzeedo 0503—23 Beta , a leading design agency, has recently undertaken a packaging design project for Morella Chocolates, a brand that prides itself on offering healthy products made with top-quality ingredients.

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