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Good Habit builds serene brand identity for AI marketing tool, Wonda

Creative Boom

And that applies just as much to marketing as anywhere else. Hence, Wonda was created: an AI marketing platform that gathers, consolidates, and analyses multi-platform marketing campaigns. To create a brand identity for the tool, its makers turned to Good Habit , a London-based design studio founded by Chris Smyth.

Marketing 423
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Truffl's branding for coffee brand is packed with swagger and cultural pride

Creative Boom

Fat Miilk needed to stand out in the Vietnamese-American coffee market. Still, getting attention and conveying the quality of your brand isn't easy. The company was founded by Vietnamese-American Lan Ho, a daughter of immigrant political refugees, but was not the only Vietnamese coffee brand in the US by any means.

Brand 336
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Noah Mooney's bubbly branding for B Street Flea market is an inviting treat

Creative Boom

-based designer about how he created a cohesive visual identity for a new seasonal flea market. Traditionally, city centre markets didn't really need much in the way of branding other than maybe a sign at the entrance. I love elevating brands and creating new ones through sound design and thoughtful strategy."

Marketing 413
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Balancing Creativity And Client Expectations In Graphic Design

Designer Daily

Navigating the balance between boundless creativity and concrete client expectations is pivotal in graphic design. This balancing act is like walking a tightrope, where tilting too far in one direction can compromise creative integrity, and leaning too much the other way might not meet client needs. Who are they? What appeals to them?

Client 370
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Tebo Mpanza on why the future of branding is young, agile and authentic

Creative Boom

In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. At the same time, of course, the principles of branding and design haven't changed. And that's why a branding agency like Unfound Studio is well worth talking to.

Brand 372
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Practice develops a 'less is more' identity for new skincard brand Remedy

Creative Boom

The New York branding agency has been working with skincare expert Dr Muneeb Shah to help disrupt an often confusing and fragmented market. But when it comes to client work, it can sometimes be an uphill battle putting that into practice. The 'less is more' concept is a powerful one in design.

Brand 316
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Brand Differentiation: How to Stand Out in a Saturated Market

Canny

In a saturated market where everyone is shouting their message, brand differentiation is a fundamental strategy to help you stand out. A saturated market is one where too many companies are fighting for the same pool of customers, meaning the value of a product or service is often missed. Download now Take tea for example.

Marketing 148