Creative Boom

APRIL 8, 2024

The LEGO Group has unveiled a striking new identity today created in collaboration with brand consultancy Interbrand. Designed to make play more accessible, the updated look reflects what makes the LEGO brand so important. As the LEGO Group grew, its brand DNA needed to keep pace. However, this success also posed a challenge.

Brand 468

Brand Branding Agency Portfolio 468

Creative Boom

MARCH 21, 2024

Sonic branding agency Amp's head of research & insights, Bjorn Thorleifsson, delves into the rise of stock music in the alcohol sector and why brands could benefit from having an ownable sonic logo. Amp also found that beer brands claimed 50% of the top ten slots in the ranking.

Brand 369

Brand Branding Marketing Marketing 369

Creative Boom

APRIL 30, 2024

Design consultancy Elmwood has leaned into Skittles' off-beat personality to create a global brand refresh based on nonsensical core assets to appeal to Gen Z. This unusual sense of humour has been picked up by Elmwood for Skittles' major global brand refresh. This refresh is perhaps most apparent in Skittles' flagship, ownable quirks.

Brand 264

Brand Branding Entertainment Media 264

Creative Boom

MARCH 11, 2024

The brand's journey from its original identity, 'Foods by Ri', to its new moniker, Everiday, marks a pivotal shift. A unique calendar grid motif is central to the new visual identity, symbolising the brand's dedication to "making every day count".

Brand 434

Brand Branding Design Strategy Production 434

I Love Typography

APRIL 5, 2023

And there’s a big overlap between the kinds of fonts used in fashion (especially the high-end stuff) and those used for other luxury brands.

Fonts 364

Fonts Brand Branding Fashion 364

I Love Typography

MAY 15, 2023

Read the book, Typographic Firsts In part one , we took a look at three typefaces recommend for fashion or luxury brands. Of course, your final decision about font choice will depend on a variey factors, such as the brand's personality, its target audience, and the kind of message it wants to convey.

Fonts 363

Fonts Brand Branding Fashion 363

Inkbot Design

MARCH 23, 2024

Startup Branding: Crafting an Unforgettable Identity Let's start things off on a real note – your startup's brand is its calling card. ” In this ruthlessly competitive landscape, a knockout brand can spell the difference between punching above your weight class and being just another face in the crowd.

Brand 96

Brand Branding Arts and Crafts Marketing 96

Inkbot Design

APRIL 28, 2024

Creative Packaging Design: Elevating Product Branding Do you know that feeling when you find a package so visually appealing that you just have to pick it up? It seizes attention, provokes curiosity and creates an emotional bond between people and the brand. That is the power of creative packaging design.

Packaging Design 69

Packaging Design Production Brand Branding 69

Graphic Design Junction

MARCH 23, 2024

Logos play a central role in communicating a company’s essence, values, and ambitions within the ever-evolving realm of branding. This article delves into the world of modern and stylish brands logo , exploring their development, key characteristics, and the impact they exert on consumer perception and brand recognition.

Brand 109

Brand Branding Fonts Interior Design 109

Inkbot Design

FEBRUARY 5, 2024

Brand Essence: The Heart and Soul of a Brand Brand essence is a foundational concept in marketing that refers to the heart, soul, and intrinsic nature or value of a brand. It encapsulates what a brand fundamentally stands for and what makes it unique. What Exactly is Brand Essence? What problem do we solve?

Brand 96

Brand Branding Arts and Crafts Marketing 96

Inkbot Design

APRIL 5, 2024

Brand Development Strategies: Crafting An Identity You're bombarded with brand messages everywhere you look these days. But getting branding right has never been more crucial. An authentic, well-defined brand that resonates emotionally is a powerful asset in today's crowded marketplace. Where do you even start?

Brand 89

Brand Branding Arts and Crafts Architecture 89

Canny

JANUARY 24, 2024

As a brand grows and develops, establishing a brand architecture becomes increasingly important. With the introduction of more brands, products, and services, companies need to work out how these all fit together within the top-level brand or it can become very confusing. What is Brand Architecture?

Architecture 78

Architecture Brand Branding Portfolio 78

We And The Color

APRIL 17, 2024

Elevate Your Brand by Crafting Captivating Social Media Presentations in 1080 x 1920 px using a set of high-quality InDesign templates. In today’s digital age, where attention spans are shorter than ever, brands need to captivate their audience quickly and effectively. However, standing out in a sea of content can be challenging.

Templates 116

Templates Media Presentation Brand 116

Inkbot Design

APRIL 25, 2024

Brand Consistency and Web Design: The Key to Online Success We inhabit a universe that is highly concerned with first impressions. Ensure your brand is consistent throughout every aspect of its web presence. Ensure your brand is consistent throughout every aspect of its web presence. What Is Brand Consistency?

Web Design 72

Web Design Web Design Brand Branding 72

Inkbot Design

NOVEMBER 14, 2023

Startup Branding Tips: How to Build an Unforgettable Brand Starting a new business is exhilarating. But without proper branding, your startup risks fading into obscurity. Developing an effective brand is essential for distinguishing yourself, attracting loyal customers, and competing against established companies.

Brand 95

Brand Branding Marketing Marketing 95

Inkbot Design

MARCH 26, 2024

Healthcare Branding: Caring for Your Practice's Reputation Have you ever wondered why some medical practices attract patients like bees to honey? Nine times out of ten, it boils down to branding. A potent healthcare brand is like a magnet, drawing in those seeking top-notch care and leaving competitors in the dust.

Brand 94

Brand Branding Arts and Crafts Theme 94

Inkbot Design

JANUARY 21, 2024

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. This comprehensive guide explores the fundamental principles, strategies, and examples of luxury brand marketing and high-end branding.

Marketing 75

Marketing Marketing Brand Branding 75

Inkbot Design

MARCH 24, 2024

Invest in Logo Design: A Powerful Brand Identity Awaits Have you ever noticed how some logos just stick in your mind? That clever little symbol or wordmark that immediately conjures up the brand image? Logos are much more than just a pretty picture – they're the essence of a company's brand distilled into one powerful visual.

Brand 97

Brand Branding Arts and Crafts Marketing 97

Inkbot Design

JANUARY 20, 2024

Why Internal Branding Matters Internal branding refers to promoting a brand inside an organisation to align employees with desired brand values. It is crucial to business strategy, enabling companies to provide superior and consistent brand experiences. Shared brand values facilitate better teamwork.

Brand 91

Brand Branding Marketing Marketing 91

Inkbot Design

MAY 29, 2023

Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. As a branding expert, I often find myself in conversations where people ask, “How can we make our brand more relatable? It's almost like magic!

Brand 142

Brand Branding Marketing Marketing 142

Inkbot Design

MARCH 18, 2024

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines.

Marketing 84

Marketing Marketing Brand Branding 84

Inkbot Design

OCTOBER 8, 2023

Brand Positioning Strategies: Setting Your Brand Apart With consumers overwhelmed by a sea of product choices and marketing messages, a unique and meaningful brand position allows companies to stand out from the competition and capture the attention and loyalty of target customers.

Brand 92

Brand Branding Marketing Marketing 92

Inkbot Design

MARCH 2, 2024

Brand Pillars: Build a Strong Foundation Brand pillars are the core elements that define a brand's identity, personality, and reason for existing. They serve as the foundation for all branding efforts by encapsulating what makes a brand unique, authentic, and valuable. What makes it different from the competition?

Brand 84

Brand Branding Production Inspiration 84

Inkbot Design

MARCH 6, 2024

Business Branding Integration: Crafting a Cohesive Brand Imagine this – you're a consumer swimming through a sea of choices. You're bombarded by countless brands vying for your attention and loyalty. How do you decide which brand to trust and embrace in this competitive landscape?

Brand 79

Brand Branding Arts and Crafts Marketing 79

Inkbot Design

FEBRUARY 25, 2024

Restaurant Brand Strategy: Building a Strong Brand Building a strong brand is crucial for any restaurant's success. A restaurant's brand encompasses its name, logo, décor, menu, and overall image in customers' minds. Tailor your brand to appeal to their preferences. What will your restaurant be known for?

Brand 84

Brand Branding Marketing Marketing 84

Inkbot Design

JANUARY 2, 2024

Building a Brand Identity: A Comprehensive Guide Establishing a distinct, recognisable, and memorable brand identity is essential for any business looking to stand out in a crowded marketplace. When done right, your brand identity attracts loyal customers who connect with what you stand for. What Exactly is a Brand Identity?

Brand 95

Brand Branding Fonts Production 95

Inkbot Design

MARCH 17, 2024

Beautiful Whiskey Branding: The Art of the Craft Spirit Label Let's be honest here, my thirsty friends. Branding is more than just a pretty face, though – it's the entire vibe and personality behind a bottle. The branding of craft whiskeys is where the real artistry shines. What Even Is Branding? The age statement?

Brand 91

Brand Branding Arts and Crafts Art 91

Graphic Design Junction

MARCH 20, 2024

Whether you’re a small startup or a large corporation, utilizing templates allows you to streamline your branding process, ensuring consistency and coherence across all your printed materials. It’s a handshake that lands before the hello, a silent orchestra playing your brand’s anthem.

Templates 96

Templates Brand Branding Color Schemes 96

Inkbot Design

MARCH 4, 2024

Corporate Brand Identity: More Than Just a Logo Think of your favourite brands – the ones you're die-hard loyal to and just keep returning for. It's their unique brand identity , that special something that makes them instantly recognisable and irresistible to customers like you. What Even Is Brand Identity?

Corporate Branding 81

Corporate Branding Brand Branding Marketing 81

Inkbot Design

APRIL 25, 2023

Branding and Logo Design: How to Build a Strong Brand Identity You know, in today's lightning-fast world, having a brand identity goes way beyond just having a snappy name or a slick logo. What is Branding? Brand Positioning refers to the unique place your brand occupies in the market relative to your competitors.

Brand 129

Brand Branding Marketing Marketing 129

Creative Bloq

MARCH 29, 2024

How the world's leading colour experts have flexed their branding know-how.

Brand 120

Brand Branding Graphic Design Illustration 120

Inkbot Design

SEPTEMBER 23, 2022

How to Create an Emotional Branding Strategy & Brand Examples. Even better, you can use these tactics to effectively shape how your brand is perceived by consumers near and far. Through emotional branding, you are making your products relatable and connecting your clients with your service. What is Emotional Branding?

Brand 130

Brand Branding Arts and Crafts Production 130

Abduzeedo

MARCH 30, 2024

Crafting Brand Identity: Bread Branding Unveiled abduzeedo 0330—24 Dive into the art of branding and visual identity with Nick Barclay's Bread Branding project, showcasing two distinct concepts with modern, sleek designs. The first concept Barclay introduces is a testament to modern elegance.

Brand 58

Brand Branding Arts and Crafts Agency 58

Graphic Design Junction

MARCH 11, 2024

In today’s competitive marketplace, building a strong brand is essential for success. A brand visual identity which including brand logo, website, mobile app and stationery items are playing a pivotal role in shaping its perception among consumers, distinguishing it from competitors, and fostering loyalty and trust.

Brand 88

Brand Branding Inspiration Arts and Crafts 88

Graphic Design Junction

OCTOBER 31, 2023

In the world of branding and marketing, consistency is key. A brand’s image, both visual and verbal, must remain constant across all platforms and materials to create a strong and memorable brand identity. This is where professionally designed brand guidelines templates come into play. Brand Strategy Template 2.

Templates 95

Templates Brand Branding Fonts 95

Inkbot Design

FEBRUARY 3, 2024

40+ Essential Tools for Branding and Marketing Establishing a strong, recognisable brand is crucial for any business looking to stand out in a crowded marketplace. This comprehensive guide explores the must-have tools for branding to help convey what your company represents and attract your ideal audience. Set visual hierarchy.

Marketing 82

Marketing Marketing Brand Branding 82