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Practice develops a 'less is more' identity for new skincard brand Remedy

Creative Boom

The New York branding agency has been working with skincare expert Dr Muneeb Shah to help disrupt an often confusing and fragmented market. When New York-based brand-building firm Practice teamed up with skincare expert Dr Muneeb Shah, though, they were pushing against an open door.

Brand 341
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Wolff Olins completes major brand refresh for New York's world-famous Botanical Gardens

Creative Boom

The famous New York Botanical Garden (NYBG) has revealed its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins. Creating a new tone of voice for the brand focused on the tonality and attitude of New York and the Bronx.

Brand 511
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New book celebrates the brand that changed British football forever

Creative Boom

In the 1973-74 season, sportswear brand Admiral forever changed the British football landscape with the introduction and sale of the first replica shirt. The shirt featured blue and white tape down the sleeve and either sewn-on patches or heat transfer branding on the shirt." It was a yellow kit produced for Leeds United," he explains.

Brand 464
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Good Habit builds serene brand identity for AI marketing tool, Wonda

Creative Boom

To create a brand identity for the tool, its makers turned to Good Habit , a London-based design studio founded by Chris Smyth. The brief "The client's original brief intrigued us," says Chris, "as they wanted to create a tech brand that would have a devoted following. It became the perfect match.

Marketing 459
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The Democratization of Design: Giving Creators & Marketers the Tools to Succeed

Brands must create and share impactful content to thrive, but they have less people, tighter budgets, and fewer resources to do so. Learn how to publish and market digital content with the same professionalism as organizations with million-dollar budgets.

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Why is sonic branding being overlooked in the alcohol sector?

Creative Boom

Sonic branding agency Amp's head of research & insights, Bjorn Thorleifsson, delves into the rise of stock music in the alcohol sector and why brands could benefit from having an ownable sonic logo. Amp also found that beer brands claimed 50% of the top ten slots in the ranking.

Brand 356
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JKR creates new brand system for expanded Uber

Creative Boom

When it doesn't discard a brand name and over a decade of global recognition? In essence, JKR needed to enhance the brand system to support Uber's transition to a full mobility brand (go anywhere, get anything) with an adaptable brand architecture system. When is a rebrand, not a rebrand?

Brand 470
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Now More Than Ever: Why Communication is Essential For Your Business

Speaker: Danielle Hughes, Chief Personality Officer, More Than Words Marketing

In this presentation, you'll hear from Danielle Hughes, a copywriting and branding expert, on how you can use your personality to connect with your clients and stand out from the clutter.