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Thirty hypotheses on interface aesthetics

UX Collective

In light of these answers, it seems aesthetics lacks a deep and precise definition. The term aesthetic refers to the appearance of sensory or intellectual appeal in the user experience of a product. For now, we are on a definition centered on sensoriality. temperature, vibration… (Nikolov).

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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdspring

This is the most comprehensive guide online to creating a strong brand identity for your business or organization in 2019. A brand identity is the most effective way any organization (startups, small businesses, agencies, nonprofits, or others) can gain a competitive edge in an increasingly crowded marketplace.

Marketing 130
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The Complete Guide to Media Buying and Advertising

Canny

Advertising is a communication tool at its core – a promotional activity that carries brand values to audiences around the globe. Some companies have thousands of eyes on their products and/or services. When choosing the right advertising path, it’s important to understand the various avenues a company/brand can take.