Canny

MARCH 30, 2021

Branding any company is a huge challenge. Rebranding one of the world’s biggest companies is a project that many a design or branding agency would love to take on. However, with massive projects comes massive risk and responsibility, and at times, even the best branding agencies, consultants or strategists get it wrong.

Brand 180

Brand Branding Agency Marketing 180

Sangfroid!

SEPTEMBER 2, 2021

s art director Paolo Bugatto reflects on the process and decisions that inspired our new brand identity. At some point every brand reconsiders itself. That can happen for any number of reasons, from the launching of new products or a change of ownership, to outdated logos or sagging sales. Identifying Your Brand Archetype.

Brand 95

Brand Branding Arts and Crafts Agency 95

Canny

NOVEMBER 2, 2023

Good examples of pizza branding can be hard to come by. Yet any business owner or founder knows the importance of perfecting their branding when it comes to attracting new customers – especially when there are so many pizza brands for people to choose from. Let’s tuck in.

Brand 78

Brand Branding Theme Production 78

Just Creative

MAY 28, 2020

When developing a brand strategy , you must recognize that there are many different types of branding. Your brand strategy is based on an understanding of your target audience, the type of marketing campaigns you want to run, and the end goal. Each of these variables will define your approach.

Brand 261

Brand Branding Corporate Branding Marketing 261

Moo

OCTOBER 9, 2023

We recently spoke to Andy Whitlock – Founder of ‘ The Human Half ’ – a strategic brand consultancy. At MOO , we really value people who are good at what they do. Read on for Andy’s take on the importance of physical, memorable, and sometimes sniffable brand experiences. Brands, you see, are intangible.

Brand 98

Brand Branding Color Schemes Consulting 98

Inkbot Design

AUGUST 20, 2023

How to Launch a Personal Brand with Impact Personal branding has become essential for professionals looking to stand out and thrive. The core of any personal brand is authenticity. By identifying your genuine strengths, skills, and values, you can determine the unique voice and message you want to put out into the world.

Brand 122

Brand Branding Arts and Crafts Media 122

Inkbot Design

OCTOBER 16, 2023

However, rebranding should be approached with care: if it goes wrong, brands risk alienating customers. When embarking on a rebrand, start by thinking about your long-term goals for the company. When embarking on a rebrand, start by thinking about your long-term goals for the company.

Brand 92

Brand Branding Marketing Marketing 92

Canny

APRIL 4, 2024

Conducting a website workshop is key for any business, as your website is often a customer’s first point of contact with you. It’s important to remember that your website is much more than just its design and layout. A website workshop involves any business or brand coming together to devise a plan for their website development.

Presentation 78

Presentation Brand Branding Layout 78

Inkbot Design

OCTOBER 16, 2023

However, rebranding should be approached with care: if it goes wrong, brands risk alienating customers. When embarking on a rebrand, start by thinking about your long-term goals for the company. When embarking on a rebrand, start by thinking about your long-term goals for the company.

Brand 90

Brand Branding Marketing Marketing 90

Canny

OCTOBER 19, 2021

Jargon and technical terms can be a real barrier to entry into the world of branding and rebranding. Especially with branding projects, where the deliverables are clear cut and defined from the get go, it’s vital to be clear on what you’re doing and how you’re doing it. We’re an agency! Ambassador. Archetype.

Brand 147

Brand Branding Production Fonts 147

Canny

OCTOBER 31, 2023

If you’re looking for effective sweets branding, then you’ve come to the right place. Branding for this type of product needs to capture the attention of consumers and give them a reason to pick it up off a very crowded shelf. There’s quite literally hundreds of sweets brands, all competing for the same customers.

Brand 78

Brand Branding Production Arts and Crafts 78

Design Wizard

AUGUST 30, 2021

Browse our color combinations to step up your creative game and reap the rewards. Knowing what colors go together is a skill in itself and it can have a positive impact on all areas of your life. You can then use this to your advantage for personal or business use. . . Knowing What Color Combinations Work is Key.

Color 218

Color Color Schemes Interior Design Brand 218

Canny

APRIL 16, 2020

Shining examples of medical and healthcare branding are admittedly hard to find. Essentially, when they interact with your healthcare brand, they want to know “I’ll be safe here!”. That said, there’s too much “boring blue” and safe choices in the world of medical and healthcare branding. And it’s hard to blame them!

Brand 114

Brand Branding Agency Illustration 114

Under Consideration / Brand

JULY 14, 2020

Disclaimer: Degreed has been a sponsor of the Brand New Conference in 2015 and 2017. We've worked hard to build Degreed's brand equity and carve out a unique space in the mind of our clients and our community, so we knew we couldn't just throw all that work away. Degreed blog post. What was that thing anyway?)

Color 89

Color Animation Photography Brand 89

Canny

AUGUST 9, 2022

As a business owner or marketing manager , have you considered the pros and cons of offshore outsourcing when it comes to your creative production? Regardless of what business you run, whether it’s something in the healthcare space or the cybersecurity industry, you need a brand that makes you stand out. Brand Strategy Made Simple.

Agency 78

Agency Client Brand Branding 78

The Branding Journal

APRIL 22, 2021

In 2010, following slumped sales after the Financial Crisis of 2008, Gap decided to redesign its 20-year longstanding logo, giving rise to the ‘Gapgate’ phenomenon. The Gap Logo Change. The Old Gap Logo. Old Gap logo: 1990-2010. The New Gap Logo. New logo: October 6, 2010. Introducing Gap.

Brand 137

Brand Branding Media Production 137

Inkbot Design

NOVEMBER 28, 2022

I recently updated one of the more popular posts on the blog entitled the best books for Logo Designers and thought a corresponding page of the best Graphic Design books could be helpful. Know Your Onions: Graphic Design Book. Know Your Onions: Graphic Design. The Best Graphic Design Books to Buy. −$26.20.

Graphic Design 145

Graphic Design Graphic Self-employed Typography 145

Canny

OCTOBER 20, 2022

The next location on our great state of branding trip brings us to the state of Massachusetts, where we will be stopping to admire everything from various city flags, to sports team branding , to tourism branding. The Branding Brief Template. The Branding Brief Template. Flags to Brands). download now.

Brand 78

Brand Branding Education Tourism 78

Inkbot Design

MAY 5, 2023

Rebranding Your Business: How to Do It Right Are you considering giving your business a fresh new look? If you nod your head in agreement, you're in the right place. Welcome to our latest blog post, “Rebranding Your Business: How to Do It Right.” Rebranding can be a daunting task, but fear not!

Brand 56

Brand Branding Media Marketing 56

Inkbot Design

JANUARY 2, 2023

The colours you love are usually an element that influences how you decorate your home and the clothes you put on and the vehicle you drive, or your favourite food items that you're attracted by. Colour choice plays a significant role in marketing, branding, and web design. You may already know the meanings of popular colours.

Web Design 122

Web Design Web Design Brand Branding 122

Canny

JUNE 8, 2021

Maybe the brand is no longer serving its purpose, or maybe it’s looking a little tired and needs a refresh. There’s a whole host of reasons why businesses choose to give their image a shake up. What Is A Personal Brand? You are a brand in your own right. Think about how your friends see you.

Brand 88

Brand Branding Media Publication 88

Shillington

JUNE 22, 2021

They told their stories in a way that spoke clearly and passionately about why studying at Shillington would be the catalyst they needed to pivot their lives and careers. They told their stories in a way that spoke clearly and passionately about why studying at Shillington would be the catalyst they needed to pivot their lives and careers.

Internet and Software Development 93

Internet and Software Development Graphic Design Portfolio Arts and Crafts 93

Shillington

JULY 16, 2020

Anna Fransson is a self-described brand guardian, culture enthusiast and Star Trek nerd working as the Creative Lead at Aginic , a data analytics company based in Brisbane. Aginic only had a few employees—all data analysts—and they contracted me as a freelance designer to do a logo and website. Life is far too short for anything less.

Client 98

Client Adobe Education Illustration 98

Template Monster

FEBRUARY 5, 2023

If you're planning to promote your construction company on the net, you'll need a robust online presence. Making Your Website Responsive. What Are Your Options? Another great thing about all these items is cross browser compatibility. Another great thing about all these items is cross browser compatibility.

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Templates Theme Architecture Layout 52

Inkbot Design

APRIL 6, 2024

eCommerce Branding: Create an Online Identity Branding… The word that signifies the marketing force that could ruin or make your business. Chances are you’ve heard it before, but do you truly understand its meaning and its impact on your eCommerce store ? when they see your ads on a billboard or website.

Brand 85

Brand Branding Production Fonts 85

Canny

JULY 14, 2022

Our branding-focused tour of America continues, only this time we’re turning our attention to the countless Florida brands that make this state so, so special. If this is your first time reading one of our ‘State of’ blog posts – first of all, welcome – secondly, there are a few things you should really know before our tour begins….

Brand 148

Brand Branding Sports Arts and Crafts 148

Canny

JUNE 14, 2022

When it comes to B2B rebranding, view this as your complete guide. From understanding why companies rebrand, to exploring when is the right time to rebrand, we’ll leave no stone unturned. Rebranding in the B2B space can be exciting as it gives companies the opportunity to reinstate their brand image and reconnect with their audience.

Brand 148

Brand Branding Internet and Software Development Marketing 148

Template Monster

SEPTEMBER 29, 2021

It features a responsive layout, which means that your platform will look great on any digital device. It features a responsive layout, which means that your platform will look great on any digital device. Jonathan & Co won’t make you choose between good design and broad functionality, as it includes both of them.

Templates 52

Templates Color Schemes Client Agency 52

Canny

JUNE 1, 2021

“Should we go for a brand refresh or full rebrand?”. Are we just refreshing it? Or should we scrap the whole thing and do it again?”. Then why not? There are a few other things to consider, which is what this post is all about. A simple refresh likely won’t suffice. What is a Brand Refresh?

Brand 145

Brand Branding Agency Marketing 145

Canny

JUNE 28, 2022

Every successful company, regardless of the sector or location, will have utilised a brand identity framework to help position themselves at the top. You see, brand is the glue that holds everything together. The Branding Brief Template. The Branding Brief Template. What is a Brand Identity Framework? download now.

Brand 146

Brand Branding Marketing Marketing 146

Canny

SEPTEMBER 11, 2023

Corporate branding is not just about choosing a catchy name and designing a memorable logo. A game changing corporate brand is a mix of outstanding strategy, visuals, storytelling, engagement, and application. We live in a world where we’re constantly bombarded with brands, advertisements, slogans, and social media.

Corporate Branding 78

Corporate Branding Brand Branding Agency 78

Canny

OCTOBER 25, 2022

It’s almost always hot, it can be pretty spicy, and it always stands out on supermarket shelves; it’s hot sauce branding. If there’s one thing you need to know about the team here at Canny, it’s that some of us live for all things spicy, especially me (someone who regularly takes on spicy restaurant challenges like he’s Homer Simpson).

Brand 148

Brand Branding Packaging Design Production 148

Inkbot Design

MAY 20, 2023

Brand Development Strategy: Unleashing the Power of Your Brand We've all heard the saying, “A brand is more than a logo,” but have you ever stopped to consider the depth and breadth of that statement? It's your story, your ethos, your promise to the world.

Brand 143

Brand Branding Arts and Crafts Marketing 143

Canny

DECEMBER 22, 2022

Here at Canny we review company rebrands weekly, whether a large organisation changes their logo, or a start-up changes their whole look. Rebrands can involve everything from new logo designs, brand new websites, new packaging, or a transformation of a company’s brand identity or strategy. download now.

Brand 78

Brand Branding Arts and Crafts Production 78

Canny

JANUARY 29, 2024

Running a branding workshop is key for any business, and if you haven’t already run one before, then you definitely should. Remember: Your brand is a lot more than just your logo. But even if you have these things nailed down, you need to make sure that every single person working on your brand does too.

Brand 78

Brand Branding Marketing Marketing 78

Canny

SEPTEMBER 29, 2022

we’re taking you to the next stop on our state of branding tour. is a state in the US, and is going to be the focus of this blog post. For reference, we’ve put links to all of these blogs below so make sure you give them a read: The State of Branding: Texas (from Texas Flags to Texas Brands). Washington Branding.

Brand 78

Brand Branding Color Marketing 78

Canny

JUNE 22, 2021

Why are you rebranding?’. What are you trying to achieve from your rebranding?’. It can be easy to get lost in the excitement of rebranding and deviate away from your main objectives. Especially when there’s lots of nice new logos and packaging ideas flying around! Why Do Companies Choose to Rebrand? free ebook.

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Brand Branding Client Agency 78