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The 8 Types of Brands (Definitions & Examples)

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Different types of brands exist, each with its specific approach tailored to various consumer needs and market demands. Moreover, leveraging their reputations makes entering new markets much more manageable for such companies due to existing name recognition within those regions or countries before marketing efforts are made there.

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To the streets: Is it time to return to guerrilla marketing?

Moo

Enter guerrilla marketing, a way for brands big and small to do things differently and make their mark – and make those marketing budgets work harder. From high-impact stunts to low-cost sticker campaigns, the ‘00s was, to many, the golden age of the guerrilla marketing campaign. What is guerrilla marketing?

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15 Small Business Marketing Ideas to Skyrocket Your Brand

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15 Small Business Marketing Ideas to Skyrocket Your Brand Welcome to an in-depth look at cutting-edge small business marketing ideas that can take your brand's reach and revenue to new heights in 2023. We'll provide actionable tips to refine your marketing strategy based on the latest market research and real-world examples.

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Guerrilla Advertising: How to Make Your Brand Stand Out

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Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.

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Vintage Branding: Reviving the Classics for Modern Marketing

Inkbot Design

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And guess what?

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How to Manage a Marketing Budget

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How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

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12 Graphic Design Portfolio Essentials (Top Tips for Landing Clients)

Just Creative

What is a Graphic Design Portfolio? If you want to showcase more of your work, you can start a graphic design blog. What Should You Include in Your Graphic Design Portfolio? Explain exactly what the client wanted, the problem they wanted you to solve for them. Explain what made you do the things you did in that project.

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