Inkbot Design

FEBRUARY 23, 2024

Defining your target customer is crucial for allowing you to create content that resonates with their needs and interests. Use Relevant Hashtags Include hashtags that your ideal customers may search for when looking for solutions to their needs and pain points. Analyse Your Existing Customer Base Look at the customers you already have.

Client 81

Client Consulting Marketing Marketing 81

Inkbot Design

MARCH 6, 2024

This blog will explore the top 10 SEO benefits of embracing digital transformation in 2024. At the same time, technical SEO optimises a website and its content to rank higher on search engines and attract more organic traffic by crafting quality content.

Digital 77

Digital Marketing Marketing Brand 77

Inkbot Design

AUGUST 15, 2023

A thoughtful, intuitive UX captivates users, fosters brand loyalty , and drives conversions over time. An exceptional UX leads to higher customer satisfaction, increased engagement , and greater brand loyalty. Accessibility means ensuring your product can be used by people with disabilities.

Animation 141

Animation Digital Production Patterns 141

Inkbot Design

FEBRUARY 22, 2024

How to Boost Affiliate Marketing Conversions Let's face it: affiliate marketing isn't a walk in the park. You must roll up your sleeves and get scrappy to increase affiliate conversions. Why Should You Care About Boosting Conversions? ” Ah, my friend, conversions are the bread and butter of affiliate success.

Marketing 75

Marketing Marketing Programming Production 75

Inkbot Design

JANUARY 16, 2024

You Want to Increase Your Rates As a freelancer gains more experience, it’s common to raise rates. Rebranding to emphasise your expertise and positive client outcomes helps justify rate increases. Now, let’s discuss the details of reinventing your visuals and messaging.

Freelance 92

Freelance Freelance Client Brand 92

Inkbot Design

FEBRUARY 24, 2024

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. Online video allows brands to visually engage their target audience and communicate their messaging in creative and memorable ways. This benchmarking informs content gaps.

Advertising 74

Advertising Advertising Marketing Marketing 74

Inkbot Design

JANUARY 13, 2024

Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Adapting Branding for Digital Branding must be adapted from visual identities to messaging to stand out and resonate across different digital environments.

Digital 82

Digital Brand Branding Media 82

Inkbot Design

SEPTEMBER 30, 2023

However, with increasing competition, ensuring that your SaaS platform and mobile app are optimised for search engines and app stores is crucial. In this blog post, we will delve into the world of SaaS SEO and mobile app optimisation, exploring the benefits of optimising your SaaS platform and mobile applications.

Marketing 88

Marketing Marketing Brand Branding 88

Inkbot Design

APRIL 7, 2024

The Ultimate List of 25+ Social Media Hacks and Tricks Social media is proving itself daily that it's not just some mindless app we use to scroll through and look at cat videos. Use keywords highlighting your skills, interests, and personality, but don't be afraid to inject humour or quirkiness to stand out.

Media 84

Media Arts and Crafts Marketing Marketing 84

Inkbot Design

DECEMBER 27, 2023

Increased Cost Efficiency Digital ads average 60% lower cost-per-impression compared to traditional ads Pay only for the exact number of clicks/views versus upfront fees Small budgets can go a long way, thanks to precise targeting. Target your messaging to specific demographics, locations, behaviours, and interests. What is a Buyer Persona?

Marketing 75

Marketing Marketing Digital Media 75

Inkbot Design

OCTOBER 25, 2023

SEO Copywriting: Crafting Engaging Content for Better Rankings SEO copywriting is optimising content to improve search engine rankings and engage readers. It is a crucial aspect of digital marketing as it drives organic traffic, builds trust, improves conversion rates, and increases social shares.

Publication 80

Publication Publishing Publishing Digital 80

Inkbot Design

NOVEMBER 3, 2023

Creating videos that engage viewers in a sea of content feels daunting. Spiceworks ) Videos on landing pages can increase conversions by 80% or more. Spiceworks ) Videos on landing pages can increase conversions by 80% or more. Engage customers : Video's visual/auditory nature fosters deeper engagement.

Marketing 87

Marketing Marketing Media Production 87

Inkbot Design

FEBRUARY 6, 2024

With the right strategies, digital platforms offer immense opportunities to showcase creativity, drive engagement, and increase sales. This includes digital art (created using digital tools and media) and promoting physical artworks. Social media and digital content improve discoverability.

Digital 93

Digital Marketing Marketing Art 93

Inkbot Design

FEBRUARY 5, 2024

We tested and compared today's most popular website builders based on critical factors like ease of use, template quality, features, support, pricing, and more. You can find the perfect platform here for an online store, portfolio , blog, or primary informational site. Our Top 5 Picks for Best Website Builder 1.

Templates 79

Templates Coding Portfolio Web Design 79

Inkbot Design

NOVEMBER 19, 2023

Complete Guide to Increasing Your Brand Visibility Visibility. This guide will walk you through everything you need to know to increase your brand's visibility in 2024. Higher Conversion Rates People are far more likely to purchase from a brand they know and are familiar with. Brand visibility is critical for success.

Brand 96

Brand Branding Marketing Marketing 96

Inkbot Design

MARCH 20, 2023

According to a recent report by Oberlo, digital advertising spending in the United States is expected to reach $440 billion in 2027, a staggering increase from today, below $300 billion. Social media advertising allows you to connect with your target audience through platforms they frequently use.

Advertising 125

Advertising Advertising Digital Marketing 125

Inkbot Design

JANUARY 8, 2024

Boost Organic Reach & Traffic Technical flaws like crawl errors, duplicate content, and slow load times limit the pages search engines can index. Increase Conversions With higher organic reach and better on-site experience, you drive more qualified visits to conversion paths. What is the indexation rate?

Architecture 82

Architecture Coding Presentation Agency 82

Inkbot Design

NOVEMBER 11, 2023

The Power of User-Generated Content Campaigns User-generated content (UGC) is taking over the digital marketing world. Brands that leverage UGC see higher engagement, increased sales, and boosted credibility. What is User-Generated Content? UGC stands in contrast to marketer-created content.

Marketing 86

Marketing Marketing Brand Branding 86

Inkbot Design

JUNE 4, 2023

1: Harnessing the Power of Content Marketing 1.1 Blogging: The Low-Cost Content Engine Blogging, my friend, is like a hidden gem in content marketing. Now, let me share some valuable tips on maximising the power of blogging, even if you're working with a shoestring budget. It's a win-win situation!

Marketing 104

Marketing Marketing Media Brand 104

Inkbot Design

OCTOBER 7, 2023

Whether starting or looking to take your affiliate promotions to the next level, you'll discover actionable tips to increase conversion rates, choose profitable niches and products to promote, create compelling affiliate content, and tap into seasonal promotions.

Marketing 70

Marketing Marketing Networking Production 70

Inkbot Design

OCTOBER 23, 2023

Are you looking to spice up your content with some visual flair? As a fellow visual thinker, I get it – sometimes words just don't cut it. You want visuals that pop but are more than just flashy decorations. You want visuals that pop but are more than just flashy decorations. Let's get started!

Infographics 93

Infographics Marketing Marketing Templates 93

Inkbot Design

JUNE 27, 2023

Pricing Page Design: Boosting Conversions and Revenue Hello there, digital design enthusiasts and aspiring conversion wizards! So, ensuring it's compelling and designed to amplify conversions and bolster revenue is essential. Did you know that well-optimised pricing pages can boost conversions by as much as 25%?

Presentation 105

Presentation Arts and Crafts Templates Marketing 105

Inkbot Design

AUGUST 22, 2022

Visual details make it simple to get sidetracked when creating or revamping a website. This blog will tell you ten best practices you should follow for web designing. Even the smallest of changes in your website can affect your conversion rates. Conversion increases lead to higher earnings and corporate growth.

Web Design 135

Web Design Web Design Media Brand 135

Inkbot Design

DECEMBER 6, 2023

Amplify Through Omnichannel Storytelling You’ve honed visual identity, taglines, and origin stories. Platform % of Americans Who Use YouTube 81% Facebook 69% Instagram 40% Pinterest 31% Twitter 23% Connect profiles and ensure unified branding across bios, profile images, pinned posts, etc. Do the internal work first.

Brand 81

Brand Branding Marketing Marketing 81

Inkbot Design

OCTOBER 26, 2023

This article will delve into the critical metrics of website traffic analysis, the popular tools you can use, the techniques to improve website traffic, and the immense benefits of conducting website traffic analysis. Other essential metrics include page views, session duration, bounce rate, conversion rate, unique visits, and exit pages.

Marketing 73

Marketing Marketing Media Digital 73

Inkbot Design

MARCH 17, 2024

A website is the perfect complementary channel for housing this extra context and value-adding content that builds loyalty and trust with your user base. But when they get more specific with “best app for XYZ professionals” or “XYZ app with ABC integration,” your content will be waiting.

Marketing 82

Marketing Marketing Education Production 82

Inkbot Design

MARCH 1, 2024

SEO, or Search Engine Optimisation, drives organic traffic to your affiliate website and increases your affiliate earnings. Effective SEO strategies can improve your website's visibility, attract targeted visitors, and maximise affiliate conversions. Understanding their search intent lets you optimise your content to meet their needs.

Marketing 79

Marketing Marketing Production Programming 79

Inkbot Design

JULY 19, 2023

They don't want to be bombarded with unnecessary clutter that can quickly turn them off and make them click away faster than you can say “bounce rate.” For instance, if your business aims to increase online sales , it becomes imperative to prioritise the elements and pages that directly contribute to driving conversions.

Web Design 128

Web Design Web Design Internet and Software Development Arts and Crafts 128

Inkbot Design

OCTOBER 6, 2022

Naturally, brands had to devise strategies to leverage Instagram and use it to market their products and services. In this blog , we will discuss some of them. Brands then use this user-generated content to repurpose various marketing touchpoints and convert them into brand advocates. How to market on Instagram?

Marketing 134

Marketing Marketing Media Brand 134

Inkbot Design

MARCH 15, 2024

Do thorough keyword research, write SEO-friendly content, get listed on Google Maps/local directories and earn those all-important backlinks. But you've got to use it the right way. That way, you can laser-focus your social efforts on the platforms and content that will capture their attention.

Media 97

Media Marketing Marketing Production 97

Inkbot Design

SEPTEMBER 20, 2023

To generate leads, content marketing works well. Create blogs, articles, videos & webinars with helpful info & solutions. Share content & engage in conversations. This personalised approach enhances customer satisfaction and increases the likelihood of securing new business opportunities.

Marketing 73

Marketing Marketing Media Client 73

Inkbot Design

OCTOBER 6, 2023

It’s significant for WordPress sites as it can increase their visibility in SERPs, attracting organic traffic – i.e., potential customers – like bees around honey. This improved visibility can increase organic traffic and lead to higher sales volumes. This could increase engagement with lower bounce rates and better conversion rates.

Media 79

Media Theme Production Photography 79

Inkbot Design

NOVEMBER 30, 2023

Categorise related content clearly under parent pages. Use Descriptive Categorisation and Labels Organise site sections under understandable categories that directly relate to your business. Page and link labels should indicate their content destination when clicked. Menus may need adjustment for comfortable use on touchscreens.

Templates 97

Templates Brand Branding Production 97

The Design Blog

JANUARY 25, 2023

In this blog, we’ll explain: Why stock imagery isn’t the standard anymore What custom brand illustrations are Why illustrations are important How it can benefit your organization And where you can go for high-quality illustrations of your own Why Don’t We Use Stock Imagery Anymore? What If I’m Not A Big Company?

Illustration 98

Illustration Illustrator Arts and Crafts Brand 98

Inkbot Design

OCTOBER 22, 2023

SEO, or Search Engine Optimisation, is optimising a website to increase its visibility and rankings on search engine results pages (SERPs). SEO is crucial for businesses and website owners as it helps drive organic traffic to their sites, resulting in increased visibility, brand exposure, and potential customers.

Marketing 86

Marketing Marketing Media Brand 86

Inkbot Design

FEBRUARY 29, 2024

Your budget should help you execute your marketing strategy to reach target audiences, increase brand awareness, boost sales, etc. Spreading your budget effectively maximises impact across lead generation, brand building, conversions, and other goals. Setting your overall budget guides the scope of marketing activities possible.

Marketing 69

Marketing Marketing Media Advertising 69

HONGKIAT

SEPTEMBER 14, 2023

We’ve all experienced a growing demand for AI-generated marketing content. This question becomes even more pertinent when we talk about creating engaging emails using the power of AI. So, let’s explore the best practices for informing your email marketing strategy using AI. Thankfully, those days are behind us.

Marketing 93

Marketing Marketing Production Templates 93