17 Rebranding Failures and How Much They Cost (Updated: March 2021)
Canny
MARCH 30, 2021
Back in 2019 Weight Watchers decided to make a major change to its brand image – repositioning itself from being Weight Watchers to instead Wellness and Wellbeing. The idea however of aligning the brand around healthy wellbeing I feel was a good one, but not one that needed reflecting within the brand name. Leeds United.
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