Inkbot Design

FEBRUARY 22, 2024

What motivates them? Learn the online communities, social platforms, blogs, forums, and events they frequent. Join the online communities your audience inhabits, read their comments and forum posts, and actively listen to uncover their unmet needs and motivations. Where do they hang out? How do they make purchase decisions?

Marketing 76

Marketing Marketing Programming Production 76

Inkbot Design

OCTOBER 18, 2023

In this blog post, we'll explore proven methods for developing an authentic brand identity that resonates with your target audience and generates trust. The ultimate reward will be brand advocates who proudly stand behind your company for years. It has its unique personality, values, and story to tell.

Brand 86

Brand Branding Media Production 86

Inkbot Design

OCTOBER 18, 2023

In this blog post, we'll explore proven methods for developing an authentic brand identity that resonates with your target audience and generates trust. The ultimate reward will be brand advocates who proudly stand behind your company for years. It has its unique personality, values, and story to tell.

Brand 86

Brand Branding Media Production 86

Inkbot Design

NOVEMBER 29, 2023

Structuring around preferences sustains motivation and avoids burnout. This overhead percentage boosts quotes. Share your background and what motivates you in three short paragraphs on the About page. Give them a glimpse behind the scenes to connect. Data is easily transferred to invoicing and helps refine quotes.

Freelance 94

Freelance Freelance Client Arts and Crafts 94

Inkbot Design

NOVEMBER 19, 2023

Look for quotes, interviews, mission statements, etc. Subscribe to competitor blogs/newsletters. You can even find a job opening and go through their hiring process to get behind the scenes. Look for psychological cues in word choice and what motivates them. What are their backgrounds? How do they differentiate?

Marketing 85

Marketing Marketing Production Templates 85

Inkbot Design

FEBRUARY 25, 2024

A: I subscribe to design blogs like Dribbble and AIGA Eye on Design to stay on top of trends. Discuss design principles, psychology, and problem-solving. I hand-lettered quotes in flowing scripts. A: I communicate the design strategy and big-picture goals to unite us behind a shared vision.

Graphic Design 84

Graphic Design Graphic Client Layout 84

crowdspring

DECEMBER 13, 2018

Customer interviews will help you identify your customers’ wants, needs, and motivations. Quote – Use actual quotes from people you’ve interviewed to give a quick insight into this person, their needs, fears, and goals. Fonts have a psychological impact on people. Start with 3 to 5 user personas.

Marketing 130

Marketing Marketing Brand Branding 130