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Poke Marketing rebrands the world's longest cathedral in its 100th year

Creative Boom

Liverpool Cathedral is the jewel in the city's tourism crown and a world-renowned architectural marvel. Now, a rebrand led by Poke Marketing is recasting it in a new light. Poke Marketing , which is also based in Liverpool, was chosen to work on the rebrand after successfully pitching against 18 other agencies from across the country.

Marketing 496
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Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability

Creative Boom

From groundbreaking ideas on sustainability to the art of personal and systemic change, these are the reads that continue to shape her creative journey. She has collaborated with everyone from Lululemon to Hutchins Center at Harvard University and the Abu Dhabi Department of Culture and Tourism. Can Marketing Save the Planet?

Brand 401
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Crafting Experiences: The Strategic Art of Tourism Branding

Canny

Have you ever considered the power of tourism branding surrounding a travel experience? Tourism branding refers to the finer details of a tourist location or company. This kind of branding is crucial, after all, tourism is one of the biggest industries in the world. In 2023, the travel and tourism industry contributed about 9.9

Tourism 78
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Going Beyond the Brochure: Destination Branding Examples

Canny

From marketing efforts to the promise of an unforgettable experience, this type of branding can put places on the map. According to the Department of Economy and Tourism Dubai , there were 6.68 The Bali tourism website also boasts the friendly locals, the “colourful culture” and the vibrant nightlife. And it works!

Brand 78
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Vintage Logo Design: Inspiration & Examples

Inkbot Design

Some of the most iconic images were crafted 50 or more years ago by masterful designers who understood visual communication at its most basic, recognisable level. This spans Art Deco influence in the 1930s, Swiss minimalism in the 1950s and 60s, psychedelia in the late 1960s, earth tones in the 1970s, and digital emergence in the 1980s.

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The Vibrant World of Japanese Graphic Design

Inkbot Design

Post-War Graphic Design After WWII, Japan rebuilt while embracing traditional art and international modernism in graphic design. Prefectures, cities, towns, and train stations adopt cute mascot characters or “yuru kyara” to promote tourism and local goods. trillion yen.

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How to Design Websites for a Local Audience

Inkbot Design

What products and services dominate the local market? Is it known for specific sports, art, or industry? Invite readers to take local-themed actions like “visit our downtown store” or “join us at the county fair.” Why must my website look locally focused if I’m only marketing locally? What makes your city unique?