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Corporate Branding 101: Your Step-by-Step Brand Building Guide

Canny

Corporate branding is not just about choosing a catchy name and designing a memorable logo. A game changing corporate brand is a mix of outstanding strategy, visuals, storytelling, engagement, and application. We live in a world where we’re constantly bombarded with brands, advertisements, slogans, and social media.

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Adrian Frutiger: Master of Typography

Inkbot Design

Frutiger's passion for design began at a young age, and he developed his skills through his studies at the Zurich University of the Arts. Adrian Frutiger: Early Life and Education Adrian Frutiger was born in 1928 and grew up profoundly appreciating art and craftsmanship.

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The Vibrant World of Japanese Graphic Design

Inkbot Design

Post-War Graphic Design After WWII, Japan rebuilt while embracing traditional art and international modernism in graphic design. Letterpress connects generations through knowledge transfer workshops while revitalising an old craft. By the late 1700s, publication printing was established.

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A Comprehensive Guide to Typography Terms

Inkbot Design

A Comprehensive Guide to Typography Terms Welcome to the fascinating world of typography, where the art of arranging type goes beyond mere communication and becomes an aesthetic experience. It encompasses various elements such as typefaces, fonts, sizes, spacing, and alignment. Think of fonts as the digital versions of typefaces.

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History of Graphic Design: Tracing the Path of Visual Communication

Inkbot Design

As human societies progressed, so did the craft of graphic design. Graphic design emerged as a distinct discipline during the Arts and Crafts movement of the late 19th century. By the late 19th century, graphic design was more complex during the Arts and Crafts movement, emphasising skilled craftsmanship and design harmony.

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Top 10 Famous Logo Designers and Their Iconic Logos

Inkbot Design

From Paul Rand's minimalist IBM logo to Michael Bierut's iconic Mastercard, these designers have crafted logos that have stood the test of time. For Kleenex, his stark, geometric design reduced the Kleenex tissue to its essential form – a circle – in a memorable pop-art style.

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The 20 Best Logo Design Tips of All-Time

Inkbot Design

In this post, I'll share 20 all-time best logo design tips for crafting logos that pop. It's timeless communication that builds brand equity over decades. Logo design is part art and part science. A logo is a critical touchpoint between a company and the public. Use clean and legible fonts. Some may surprise you.

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