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Ultimate Guide to Video Marketing on YouTube

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Ultimate Guide to Video Marketing on YouTube Video marketing has exploded in popularity over the last decade. To capitalise on video marketing, brands need a strategic approach considering their business goals, target audience, content formats, optimisation best practices, and more. than all cable TV networks combined.

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Creative Branding Ideas: Crafting an Unforgettable Identity

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Creative Branding Ideas: Crafting an Unforgettable Identity Have you at any time landed on a product, business, or ad campaign that instantaneously fascinated you? Brewdog turned mass beer marketing on its head with an anti-establishment, anti-corporate attitude. Something that hit home so hard it felt like it became a part of you?

Brand 86
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Advertising Agencies: Maximising Marketing Potential

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Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. Agencies typically have expertise across various industries, so they can bring industry knowledge to bear on a client's behalf.

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15 Small Business Marketing Ideas to Skyrocket Your Brand

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15 Small Business Marketing Ideas to Skyrocket Your Brand Welcome to an in-depth look at cutting-edge small business marketing ideas that can take your brand's reach and revenue to new heights in 2023. We'll provide actionable tips to refine your marketing strategy based on the latest market research and real-world examples.

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Word of Mouth Marketing: The Power of Recommendations

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Word of Mouth Marketing: The Power of Recommendations Word of mouth marketing, often abbreviated as WOMM, refers to any positive or negative customer recommendation about a product or company. This influential form of marketing relies entirely on person-to-person sharing rather than direct company advertising efforts.

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How to Craft a Digital Brand Strategy That Connects

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How to Craft a Digital Brand Strategy That Connects In the crowded and noisy online world, standing out with a digital brand strategy is more complicated than ever. ” This remains true even as marketing channels and strategies have radically shifted. But just as important is crafting a distinct brand voice.

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The 5 Best Books on Marketing: Your Roadmap to Success

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The 5 Best Books on Marketing: Your Roadmap to Success Whether launching a new business or looking to take your existing company to the next level, having a solid marketing strategy is essential for success. But with so many marketing books, blogs, and gurus, how do you know where to start and who to listen to?