Creative Boom

MAY 24, 2023

So it may not surprise you that the broadcaster has today unveiled a new masterbrand, bringing all its content, channel brands and streaming service together under one roof. The new branding is the work of Hudson-Powell , partners at Pentagram London , working in collaboration with Channel 4's in-house agency 4creative.

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Brand Branding Travel Digital 322

Inkbot Design

JULY 15, 2023

Crafting a Winning Brand Positioning Strategy for Market Success Have you ever wondered what sets successful companies apart from the rest? How do some brands capture the hearts and minds of their target audience while others struggle to make a lasting impression? Now, what exactly is brand positioning?

Marketing 72

Marketing Marketing Brand Branding 72

Inkbot Design

MARCH 18, 2024

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines.

Marketing 79

Marketing Marketing Brand Branding 79

Creative Boom

FEBRUARY 13, 2024

The brand idea of 'Follow your mood into the moment' is at the core of the visual identity for this new line of luxury hotels. And while you know a mass-market brand like TUI offers good value for money, you may be searching for something more high-end. They dubbed this brand idea 'Follow your mood into the moment'.

Brand 360

Brand Branding Arts and Crafts Travel 360

Creative Boom

MARCH 21, 2024

The New York branding agency has been working with skincare expert Dr Muneeb Shah to help disrupt an often confusing and fragmented market. When New York-based brand-building firm Practice teamed up with skincare expert Dr Muneeb Shah, though, they were pushing against an open door.

Brand 327

Brand Branding Production Arts and Crafts 327

Inkbot Design

APRIL 5, 2024

Brand Development Strategies: Crafting An Identity You're bombarded with brand messages everywhere you look these days. But getting branding right has never been more crucial. An authentic, well-defined brand that resonates emotionally is a powerful asset in today's crowded marketplace. Where do you even start?

Brand 84

Brand Branding Arts and Crafts Architecture 84

Inkbot Design

JANUARY 21, 2024

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Defining Luxury Brands What determines when a product or service qualifies as luxurious?

Marketing 70

Marketing Marketing Brand Branding 70

Inkbot Design

FEBRUARY 6, 2024

Digital Art Marketing: How to Develop a Strategy The world of art is rapidly adapting to the digital age. As consumer behaviours and technology continue to evolve, artists and galleries must embrace digital art marketing to connect with new audiences and art buyers.

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Digital Marketing Marketing Art 93

Creative Boom

APRIL 29, 2022

If IG has become too exhausting, what marketing alternatives are there? If you're looking for free or affordable options to market yourself, don't fret! It's an important overview of how this type of search engine marketing works. You can write as much as you like and attract people to your brand via endless means.

Freelance 525

Freelance Freelance Marketing Marketing 525

Inkbot Design

DECEMBER 16, 2023

Social Media Marketing Materials: Crafting Content that Connects Social media has transformed marketing. Platforms like Facebook, Instagram, and X allow brands to engage with customers and promote products and services directly. Let's dive in! What Types of Content Work Best?

Media 70

Media Marketing Marketing Arts and Crafts 70

Abduzeedo

MARCH 21, 2024

Unleashing Creativity: Headspace's Unique Art Supply Branding abduzeedo 0321—24 Discover Headspace Art Supplies for a unique blend of high-quality crafting, branding, and visual identity. Unleash creativity and mindfulness through art.

Arts and Crafts 78

Arts and Crafts Art Brand Branding 78

We And The Color

JANUARY 22, 2024

As a designer with dreams of launching your own business, you’re not just creating art; you’re crafting a brand, a vision, and a livelihood. Carve out your space in the market by showcasing what makes your designs stand out. Remember, your brand isn’t just a logo – it’s an experience.

Arts and Crafts 109

Arts and Crafts Client Networking Brand 109

Designer Daily

NOVEMBER 20, 2023

Graphic designing is the art of communicating your message to your audience through visuals. Therefore, all elements like images, typography, fonts, colors together make up a brand design. Needless to say, graphic designing has the power to alter the perception of a brand.

Graphic Design 267

Graphic Design Graphic Brand Branding 267

Inkbot Design

JUNE 29, 2023

Brand Identity Design: Crafting an Authentic and Memorable Brand Image Have you ever caught a mere glimpse of a logo, tagline, or colour scheme and instantly recognised the brand behind it? If you've experienced this, you've encountered the power of a well-crafted brand identity. Let's dive in!

Brand 105

Brand Branding Arts and Crafts Client 105

Abduzeedo

JANUARY 8, 2024

Návore: Redefining Branding in the Local Produce Market abduzeedo 0108—24 Explore how Návore's unique branding and visual identity combines sumi-e inspirations with modern design, enhancing local produce sales in Southern California.

Marketing 84

Marketing Marketing Brand Branding 84

Inkbot Design

JULY 6, 2023

15 Tips for Effective Marketing Materials: Captivate, Convert, and Conquer Welcome to an exciting article that delves into the fascinating world of effective marketing materials. Whether you're a seasoned marketer or just dipping your toes into the vast ocean of advertising, you're in for a treat.

Marketing 133

Marketing Marketing Arts and Crafts Brand 133

Inkbot Design

MARCH 6, 2024

Business Branding Integration: Crafting a Cohesive Brand Imagine this – you're a consumer swimming through a sea of choices. You're bombarded by countless brands vying for your attention and loyalty. How do you decide which brand to trust and embrace in this competitive landscape?

Brand 75

Brand Branding Arts and Crafts Marketing 75

Inkbot Design

JANUARY 26, 2024

Logo Design Guide: Crafting an Impactful Brand Identity A logo is often the first impression your brand makes on potential customers. This comprehensive logo design guide covers everything you need to know about creating logos that build brand recognition. 15-Step Professional Logo Design Guide 1.

Brand 94

Brand Branding Fonts Publication 94

Inkbot Design

MAY 7, 2024

Alcohol Branding: The Art of Selling Spirits Is alcohol not a product? Name-branding alcohol comes with a set of challenges that are unique to most consumer goods. Alcohol brands have to find a balance between encouraging indulgence and promoting responsibility. You can’t resist expensive alcohol branding.

Brand 52

Brand Branding Art Arts and Crafts 52

Inkbot Design

APRIL 19, 2023

Visual Marketing: How to Use Images to Boost Your Brand Visual marketing is a potent force in digital branding, and as Neil Patel would say, “It's high time you harness its power.” Stay tuned because we'll spill all the visual marketing secrets you need to know! What is Visual Marketing?

Marketing 119

Marketing Marketing Brand Branding 119

Graphic Design Junction

APRIL 24, 2024

In today’s saturated marketplace, a strong brand identity is no longer a luxury, it’s a necessity. Every detail, from logo design to social media voice, contributes to the story you tell about your brand. Enter brand guidelines – the secret weapon for achieving brand coherence and unlocking its full potential.

Templates 110

Templates Brand Branding Arts and Crafts 110

Creative Boom

MARCH 15, 2022

As creatives, many of us tend to steer clear of the brasher side of the fashion industry, leaning instead towards independent designers and makers who craft quality items, ideally with sustainability in mind. One such British brand that's caught our eye lately is LPOL , a specialist in timeless bags made from reclaimed fabrics.

Arts and Crafts 443

Arts and Crafts Brand Branding Print 443

Inkbot Design

MAY 20, 2024

Tips for Crafting a Unique Logo Design Have you ever really thought about logos? More than meets the eye, a logo is beautiful and represents the brand’s identity. These symbols have become inseparable from their brands and ingrained in our minds as a collective society. And that kind of longevity? ” Paul Rand.

Brand 90

Brand Branding Arts and Crafts Client 90

Inkbot Design

MAY 21, 2024

eCommerce App Design: Crafting Shopping Experiences Do you want to know about eCommerce app design? It is the art of making the digital shopping experience smooth, natural and even… addictive. It fosters trust, loyalty, and rabid fans who can’t get enough of your brand. The big challenges?

Arts and Crafts 76

Arts and Crafts Production Brand Branding 76

Inkbot Design

SEPTEMBER 1, 2023

Colour Psychology in Branding: Crafting Emotional Palettes Can you think of colours associated with certain brands? Not only is every colour meaningful, but associating colours with your brand also helps it to stand out and be memorable. Many big brands use red as their logo colour, such as Coca-Cola and YouTube.

Brand 82

Brand Branding Marketing Marketing 82

Inkbot Design

JANUARY 17, 2024

Luxury Brand Positioning & Marketing Examples Luxury brands occupy a unique position in the marketplace. Unlike mainstream brands that compete mainly on price or performance, luxury brands provide exceptional products and experiences that evoke desire, status and exclusivity. Exclusivity fuels demand.

Marketing 71

Marketing Marketing Brand Branding 71

Inkbot Design

JULY 14, 2023

Wordmark Logos: Crafting Memorable Brand Identities Wordmark logos are a powerful tool in a brand's arsenal. These brands have etched themselves into our collective consciousness through the sheer power of their wordmark logos. Think of iconic examples like Coca-Cola, Google, or FedEx. Impressive, right?

Brand 77

Brand Branding Arts and Crafts Fonts 77

Inkbot Design

MAY 10, 2024

A Guide to Creating Visual Content for Marketing Did you ever notice your brain gets glazed over when too much text is thrown at it? In this age of digital technology overloaded with information, pictures are superheroes in content marketing. Images are elementary to create, consume, and form a staple of visual marketing.

Marketing 76

Marketing Marketing Infographics Animation 76

Inkbot Design

AUGUST 21, 2023

15 Small Business Marketing Ideas to Skyrocket Your Brand Welcome to an in-depth look at cutting-edge small business marketing ideas that can take your brand's reach and revenue to new heights in 2023. We'll also look at data-backed trends that indicate where marketing is headed in 2023 and beyond.

Marketing 80

Marketing Marketing Brand Branding 80

Inkbot Design

SEPTEMBER 5, 2023

Restaurant Logo Design Tips: Crafting a Memorable Brand Your restaurant's logo is more than just a visual symbol – it represents your brand's identity and shapes your customers' expectations from the moment they see it. Designing a logo that accomplishes all this is an art and a science.

Brand 93

Brand Branding Fonts Arts and Crafts 93

Inkbot Design

MAY 12, 2023

Liquor Branding: Crafting an Irresistible Identity In a world where an impressive 30,000 new spirits products were launched globally in 2022 alone, standing out on the crowded shelves of a liquor store is no mean feat. The brand is unfamiliar, but the packaging whispers a tale that resonates with you.

Brand 56

Brand Branding Arts and Crafts Marketing 56

Inkbot Design

MAY 22, 2023

Graphic Design in Digital Marketing: Driving Engagement, Conversions, and Brand Success As you swipe through your feed, that one ad grabs your attention. It's creative, vibrant and communicates a brand story in just a glance. Today, it's all about engaging visuals that drive user engagement, conversions, and brand success.

Graphic Design 129

Graphic Design Marketing Marketing Digital 129

Inkbot Design

JULY 25, 2023

Why Social Media Marketing and Graphic Design Go Hand in Hand Social media has become the battleground where companies of all sizes compete for the precious attention of potential customers. However, harnessing the true power of social media marketing is challenging. This is where the significance of graphic design comes into play.

Media 103

Media Graphic Design Marketing Marketing 103

Inkbot Design

JULY 16, 2023

Sticker Marketing: Unleashing Creativity and Boosting Brand Awareness Imagine walking down a bustling street surrounded by a sea of advertisements. In this crowded marketing landscape, how can businesses stand out and capture the hearts of their target audience? Now, why are stickers such a fantastic marketing tool?

Marketing 74

Marketing Marketing Brand Branding 74

Inkbot Design

SEPTEMBER 22, 2023

The Ultimate Guide to Storytelling in Marketing Storytelling in marketing is a powerful tool to engage audiences. It allows brands to create an emotional connection with their customers. Narratives and anecdotes help to communicate brand values. Differentiate your brand with storytelling. Storytelling is key!

Marketing 87

Marketing Marketing Arts and Crafts Brand 87

Inkbot Design

JULY 9, 2023

Brand Experience: Crafting Memorable Connections Welcome to the exciting world of branding, where creating memorable connections is the name of the game. Today, we're diving deep into “The Power of Brand Experience: Crafting Memorable Connections.” That, my friend, is the magic of brand experience.

Brand 59

Brand Branding Arts and Crafts Production 59

Inkbot Design

MAY 20, 2023

Brand Development Strategy: Unleashing the Power of Your Brand We've all heard the saying, “A brand is more than a logo,” but have you ever stopped to consider the depth and breadth of that statement? Welcome to today's journey of discovery into the fascinating world of brand development strategies.

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Brand Branding Arts and Crafts Marketing 142