By Black Bear Design on 11/1/2019
You know that great feeling you get after a new hairstyle? Or when trying a new brand of clothing for the first time? It’s sort of like refreshing your brand.
You are still you – everything about you from your personality to your talents is still there. The only difference is now your refreshed look has given you a bit more confidence. Even better, it may cause some people to do a double-take when you walk by.
The same is true with the identity of a business. When you refresh your brand and logo, you open yourself up to new possibilities.
Your brand is like a clothing style or haircut for a business – if it wore clothes or had hair.
Digital marketing in Atlanta, or anywhere else, should always keep branding in mind. In short, it is the sum-total of those identifying characteristics that make your company stand out.
Branding consistency has been shown to boost revenue by about 23%, so it is important to have a good brand and stick with it.
There are a few situations where you may want to switch things up and adopt a new brand image. These could include:
Just like how your awesome personality remains behind your new sense of style, your professional focus on serving customers will remain – and be enhanced by a fresh brand.
You may consider contacting a digital marketing agency in Atlanta to cultivate a new brand image. Like, say, Black Bear Design. Once you have one, you can look forward to bringing in new customers and maybe even bringing back some of those that have lapsed.
Remember, when they do the double-take to see what has changed, make sure they know your commitment to your customers is still the same.