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'Food too, who knew?': Red Brick Road's smart ads showcase Amazon new grocery service

Creative Boom

And by extension, no traditional retailer or manufacturer it's not putting out of business.) Well, Amazon is now out to 'disrupt' that market, too, as they like to put it. This light-hearted new campaign has been developed by independent creative agency Red Brick Road , an integrated creative agency based in London's Clerkenwell.

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How to Manage a Marketing Budget

Inkbot Design

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

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How to Increase Your Brand’s Social Media Engagement

Just Creative

Social media engagement is the new currency for business success. Brands that are looking to perform well on social media measure their performance on the amount of engagement they receive on their social media accounts. That being said, increased social media engagement is difficult to achieve. Link/media click throughs.

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The Complete List of Manufacturing Events for You to Attend

Canny

If you’re looking for the complete list of manufacturing events to attend, then this is the blog for you. For this blog, we’ll mainly be focussing on the manufacturing sector but with a particular emphasis on sustainability as this area continues to be a huge driver in a buyer’s decision-making. download now. download now.

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Universal Favourite celebrates the joyful mess of baking in a new identity for Colour Mill

Creative Boom

Colour Mill is a family-owned, Australian-based food colour manufacturer specialising in the 'cake and bake' industry. A curated collection of complementary combinations was designed to be used across campaigns and marketing, making it easy for the client to dial expressiveness to the max without compromising on the premium feel.

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The Internet of Things in Marketing: 7 Ways to Grow a Startup

Inkbot Design

The Internet of Things in Marketing: 7 Ways to Grow a Startup Businesses of any size can benefit from a well-organised marketing plan , regardless of age. Create a marketing strategy to accelerate your business's expansion. The Internet of Things (IoT) is a game-changer in marketing. What is Marketing?

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Branding in Marketing: Steps to A Great Strategy

Inkbot Design

Branding in Marketing: Steps to A Great Strategy. An expert in branding strategies says your brand can be much more than a logo, colour scheme, and marketing slogan. It's no secret that branding is one of the most important aspects of any marketing strategy. Branding in Marketing: What is It? But what does that mean?