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Poke Marketing rebrands the world's longest cathedral in its 100th year

Creative Boom

Liverpool Cathedral is the jewel in the city's tourism crown and a world-renowned architectural marvel. Now, a rebrand led by Poke Marketing is recasting it in a new light. Poke Marketing , which is also based in Liverpool, was chosen to work on the rebrand after successfully pitching against 18 other agencies from across the country.

Marketing 421
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Ultimate Guide to Travel & Tourism Sector Branding

Inkbot Design

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. That is why tourism branding takes particular relevance as a differential and success factor. Tourists are increasingly demanding, and tourism competition is fiercer.

Tourism 70
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Creative agency forced to change name through no fault of its own

Creative Boom

This Washington, DC–based advertising agency had to rebrand after bad luck and a bizarre coincidence. Case in point: independent advertising agency January Third is rebranding to This January. Insurrection and irony The independent advertising agency was founded by two long-time collaborators in Washington, DC, back in January 2020.

Agency 358
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How to Successfully Stretch Your Brand Into Gen Z’s Digital World

The Branding Journal

Gen Z (those born after 1997) are expanding the boundaries of the digital world beyond what we ever expected. As a result, brands are stretching their once analog offers far into the online realm, and doing so successfully, from Marc Jacobs’ latest digital-only fashion collection, to Deliveroo’s digital delivery drivers.

Digital 126
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100 Best Small Business Ideas To Start

Inkbot Design

They should also have a good understanding of market trends and customer preferences and strong business acumen to manage finances and negotiate effectively with suppliers and market products. 4 – eCommerce store Opening an eCommerce store requires technical skills, business acumen, and marketing expertise.

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15 Part-Time Business Ideas Worth Pursuing

Inkbot Design

Time will be needed to plan, get funds together, register, and market your new venture. This type of employment is driven by content marketing that increases traffic and conversions in the digital era. Many website builders offer free plans, and you can make money through affiliate marketing and advertising revenue.

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Case Study: Visit Estonia

The Branding Journal

Supported by European Union Regional Development Fund, Visit Estonia is the Estonian Tourist Board, responsible for promoting Estonia as a tourism destination to the world. In 2020, the organization approached the branding agency Lantern to develop a new brand strategy and story for positioning and promoting the nation to potential visitors.

Tourism 59