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Truffl's branding for coffee brand is packed with swagger and cultural pride

Creative Boom

Los Angeles agency Truffl explains how they did it. Still, getting attention and conveying the quality of your brand isn't easy. The company was founded by Vietnamese-American Lan Ho, a daughter of immigrant political refugees, but was not the only Vietnamese coffee brand in the US by any means.

Brand 353
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&Walsh crafts potent new visual identity for global creative agency GUT

Creative Boom

Global creative agency GUT is celebrating its fifth year in business with a new identity crafted by &Walsh that ensures visual continuity across the brand's international locations. GUT is a full-service independent ad agency headquartered in Florida and with offices in the US, Brazil, Argentina, Mexico and Europe.

Agency 422
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Tesco's Root & Soul brand identity turns plant-based eating from bland to bold

Creative Boom

Coley Porter Bell's new brand identity for Tesco's Root & Soul range transforms plant-based ingredients into show-stopping superstars. Tesco is one such company that has woken up to the potential of plant-based products. Think there's nothing exciting about humble produce? Think again.

Brand 307
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Female-founded agency JOAN rebrands to reflect key elements of its DNA

Creative Boom

The New York/London agency has a new identity that retains familiar visual elements but casts them in a new, forward-thinking light. More recently, they've been applying their design talents to their own branding. And as a result, they've just released a stirring new visual identity for the studio.

Agency 259
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Here Design helps bring taste of Puglia to London, with new olive oil branding

Creative Boom

The London agency reveal how they developed the visual identity of Trulli Ulivi, a new brand of high-quality Italian olive oil. The brand is now launching with a flagship extra-virgin olive oil, which encapsulates the producer's commitment to its home city of Ostuni through every aspect of its production and design.

Brand 323
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The LEGO Group's new design identity builds on one of the brand's core values

Creative Boom

The LEGO Group has unveiled a striking new identity today created in collaboration with brand consultancy Interbrand. Designed to make play more accessible, the updated look reflects what makes the LEGO brand so important. As the LEGO Group grew, its brand DNA needed to keep pace. However, this success also posed a challenge.

Brand 474
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Alternative seafood firm OLALA! seeks to break through 'ordinary taste experiences' with new brand by Everland

Creative Boom

Scandinavian consumer branding and design agency Everland has worked with French alternative food company OLALA! to create a fresh brand proposition and identity for its vegan-friendly products. has created a product not just for vegans and vegetarians but for anyone craving seafood. So far, OLALA!

Brand 459