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Lucozade launches its biggest redesign in nearly 100 years

Creative Boom

It has revealed a new visual identity and packaging design that consolidates its ranges of Lucozade Energy and Lucozade Sport drinks under a unified masterbrand, presumably to retain its visibility and appeal within an increasingly competitive and crowded field. How did they achieve that consistency?

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25 Best Packaging Design Courses Online (Free & Premium) 2023

Just Creative

An item’s packaging is designed to let the product remain safe and untouched until purchased That said, it’s critical that product packaging is sturdy enough to ensure preventable damage. Interestingly, ongoing research dictates that product packaging design greatly influences purchasing behavior.

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10 best artist and illustration agents in New York City

Creative Boom

B&A Reps B&A Reps is a global management agency representing forward-thinking and award-winning creatives, including photographers, illustrators, animators, design studios, CGI artists, mural artists, hair and makeup artists, and stylists. James Yang, represented by David Goldman Agency 3.

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Robot Food creates 'cult-like' branding for sustainable cleaning products

Creative Boom

As a sustainable cleaning brand, Cleancult had its heart in the right place. So Robot Food stepped in to revamp its branding, visual identity and packaging design. But at the same time, we're pushed for time in the supermarket and don't necessarily have time to read product packaging carefully.

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Think Packaging by Seachange

BP&O

Cutting and creasing since 2010, Think is a design-driven structural packaging agency with an over-arching emphasis on form: ‘the neat bevels, the tight creases, the perfect fit’. The post Think Packaging by Seachange appeared first on BP&O - Branding, Packaging and Opinion.

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The Big List of Branding Resources

Canny

Finding great branding resources online is easy. In this post, we’ve collated our favourite branding resources that we’ve used over the years at Canny. But if you’re looking for help with your branding project or looking to improve your branding then rest assured… You’re in the right place. It’s almost too easy.

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Brand Development Strategies: Crafting An Identity

Inkbot Design

Brand Development Strategies: Crafting An Identity You're bombarded with brand messages everywhere you look these days. But getting branding right has never been more crucial. An authentic, well-defined brand that resonates emotionally is a powerful asset in today's crowded marketplace. Where do you even start?

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