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Good Habit builds serene brand identity for AI marketing tool, Wonda

Creative Boom

As our recent special report highlighted, AI is no longer a niche interest but is increasingly integrated into the toolkits of agencies everywhere, and used on a day-to-day basis. And that applies just as much to marketing as anywhere else. They wanted their customers to love the brand, not just the product, deeply."

Marketing 436
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Wolff Olins' new logo brings back a sense of fun to agency branding

Creative Boom

Just when we were all getting tired of clean-yet-bland minimalist logos, the veteran agency throws a curveball with its new wordmark. Put simply, they're pretty much the OGs of modern branding design. Of course, they put as much work into their own branding as that of others. That's not to knock tech branding per se, of course.

Agency 466
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Special report: how design agencies are actually using AI in 2024

Creative Boom

For this special report, we spoke to more than 25 creative agencies to find out. But here I'm going to look at an area that's had less coverage: how are creative agencies actually using AI in their day-to-day work? I heard a similar story from the vast majority of agencies I talked to. It blew our minds.

Agency 479
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Truffl's branding for coffee brand is packed with swagger and cultural pride

Creative Boom

Fat Miilk needed to stand out in the Vietnamese-American coffee market. Los Angeles agency Truffl explains how they did it. Still, getting attention and conveying the quality of your brand isn't easy. To do so, they turned to award-winning LA branding agency Truffl.

Brand 348
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Female-founded agency JOAN rebrands to reflect key elements of its DNA

Creative Boom

The New York/London agency has a new identity that retains familiar visual elements but casts them in a new, forward-thinking light. More recently, they've been applying their design talents to their own branding. And as a result, they've just released a stirring new visual identity for the studio.

Agency 255
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Tebo Mpanza on why the future of branding is young, agile and authentic

Creative Boom

In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. At the same time, of course, the principles of branding and design haven't changed. But it doesn't hurt to take inspiration from those agencies already at the coal face of this stuff.

Brand 385
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Three common mistakes designers make when creating websites for clients

Creative Boom

Many freelance web designers and web design agencies struggle because they make the same mistakes over and over again. We spoke with Matt Konarzewski of Vision Marketing to outline three of the biggest howlers. A well-designed site can help clients grow, attract more visitors and even turn them into happy customers.

Client 536