Creative Boom

SEPTEMBER 19, 2023

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door.

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Brand Branding Packaging Design Advertising 446

Creative Boom

NOVEMBER 21, 2023

The world's largest brand and design agency Landor & Fitch has unveiled a new name and visual identity reflecting its wider offerings as a company and paying homage to its aquatic origins. Our new brand charts an ambitious course for our future," says Teemu Suviala, global chief creative officer. "We

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Creative Boom

APRIL 3, 2023

The success of Goldmine Gummies, a new brand crafted with the help of Robot Food, points the way. And that provides new and exciting opportunities for agencies to help producers to get ahead of the competition with cut-through branding. It strongly taps into nostalgia to enhance the brand's appeal.

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Creative Boom

NOVEMBER 26, 2023

We chatted with Ed Little, director of the London studio Regular Practice , about putting design at the heart of strategy, how the nature of branding is (fast) evolving, and what agencies need to do to keep up. It's got to come through in how people feel the brand for it to be effective in most cases.

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Creative Boom

FEBRUARY 15, 2023

Melissa McCarthy in Booking.com 's ad for the Super Bowl 2023 Super Bowl LVII aired this weekend, and so did nearly 80 advertisements from brands ranging from Hellman's Mayonnaise to Netflix to Bud Light, all custom created to draw eyeballs during the big game. But Spees says seeing so many celebrity endorsements doesn't surprise him.

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Inkbot Design

MAY 8, 2024

Brand Consistency: The Cornerstone of Memorable Brands Well, let’s begin with a thought experiment. This is why brand consistency is so vital. A solid and consistent brand is a compass for your customers through various options. This is why having a consistent look and feel across all your branded assets is essential.

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Creative Boom

JANUARY 16, 2024

Today, Ecotone-owned tea brand Clipper has done just that with their new pan-European integrated campaign, 'There's Tea, Then There's GOOD Tea'. This weird combo shouldn't work, but it does, instantly drawing you and setting the tone for a disruptor brand. They aim to make good tea in all senses of the word.

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Creative Boom

APRIL 14, 2023

The UK bank's new 'friendly' brand character is based on the premise that the financial "elephant in the room needn't be so scary" as the country faces difficult and uncertain times. The London agency partnered with John Nolan Studios to create and build Tiny. This is just the beginning."

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Just Creative

JUNE 11, 2023

All things considered, it’s important that, as creatives and strategists, we successfully communicate the brand values we aim to champion and the messages we want to tell. If you’re looking for the best free and paid Instagram post & story templates for brands, designers and agencies, you’ve come to the right place!

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Inkbot Design

MAY 11, 2022

Why Hire a Creative Branding Agency ? As a small business owner, you are well aware of the costs associated with brand development. You may also know that some businesses hire a branding agency for these services. But, what are some of the benefits of hiring a creative branding agency versus doing it yourself?

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Creative Boom

APRIL 10, 2024

As the RSPCA celebrates 200 years of working to help animals live fairer and better lives, it has launched a new purpose, positioning, and brand identity designed by Jones Knowles Ritchie (JKR). Animal iconography also features across the new brands, with an animal reflective of the regional wildlife matched up to each location.

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Creative Boom

FEBRUARY 16, 2022

Global creative agency Lippincott has given NYC Pride a fresh new look for 2022, focusing on community and centred around an instantly identifiable flag emblem that is an iconic symbol of the movement. The agency began by creating a new positioning to act as a foundation for the brand and experience.

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Creative Boom

MARCH 1, 2022

Agency/designer: Inside Fred. The last twelve months have seen plenty of amazing typographic work emerge from creative agencies worldwide. Agency/designer: We Are Nothing. Agency/designer: We Are Nothing. Agency: Universal Favourite. Agency/designer: Phillip Kim. Agency/designer: Everyday Studio.

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Creative Boom

APRIL 24, 2024

The world's largest gaming retailer, GameStop, has collaborated with global branding agency WMH&I to create Candy Con, a ground-breaking controller that players can customise to their heart's content with a colourful array of faceplates, thumbsticks, and directional pads. It's visceral, simple, and fun.

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Just Creative

MARCH 3, 2021

If you are looking to View Course about branding and logo design, there are so many different courses, classes, videos, and tutorials available online that can make it difficult to choose the right one for you. To help, we’ve compiled the best branding and logotype courses on Domestika. Related Posts: Top 8 logo design courses.

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Creative Boom

MARCH 20, 2023

As a sustainable cleaning brand, Cleancult had its heart in the right place. So Robot Food stepped in to revamp its branding, visual identity and packaging design. Strategic branding agency Robot Food 's work for US-based sustainable cleaning brand Cleancult offers a great example of how to do it right.

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Just Creative

FEBRUARY 16, 2021

When big brands decide to reinvent not only themselves but also their brand strategy, it can make for some big news. The point of that little story is that sometimes, even the biggest brands need a brand strategy or need to change theirs up to succeed in today’s economy. Related: 101+ Brand strategy resources.

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Canny

MAY 7, 2024

Finding great branding resources online is easy. In this post, we’ve collated our favourite branding resources that we’ve used over the years at Canny. But if you’re looking for help with your branding project or looking to improve your branding then rest assured… You’re in the right place. It’s almost too easy.

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Brand Branding Templates Marketing 78

Abduzeedo

JANUARY 16, 2024

Growin Agency: Clever Concept Design for Branding and Visual Identity abduzeedo 0116—24 Discover how Growin Marketing Agency's logo branding, crafted by Jowel Ahmed, brings a fresh and elegant perspective to branding and visual identity. Ahmed’s approach to the Growin logo is a masterclass in minimalistic design.

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Graphic Design Junction

MAY 26, 2024

In the competitive world of business, a brand logo designs on other words “visual identity” can significantly influence its success. Central to this visual identity is the brand logo, a powerful symbol that encapsulates a company’s essence, values, and vision. Oliviare Brand Logo Design 2. Wonka Brand Redesign 6.

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Brand Branding Inspiration Sports 88

Inkbot Design

APRIL 5, 2024

Brand Development Strategies: Crafting An Identity You're bombarded with brand messages everywhere you look these days. On billboards, social media, TV commercials — it never stops. But getting branding right has never been more crucial. So, how do you develop a brand identity that sticks? Where do you even start?

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Brand Branding Arts and Crafts Architecture 84

Abduzeedo

MAY 16, 2024

Explore ALGAR's New Branding and Visual Identity by GAA abduzeedo 0516—24 Discover ALGAR's new branding and visual identity by GAA Creative Agency, focusing on innovative design and functionality. GAA Creative Agency has unveiled a stunning new visual identity for ALGAR, a brand known for its innovation in beauty products.

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Canny

MAY 15, 2024

In a saturated market where everyone is shouting their message, brand differentiation is a fundamental strategy to help you stand out. From the perspective of a customer, this makes it difficult to choose a brand to buy from as the different offerings can blend into one. This can lead to repeat purchases and brand advocacy.

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Inkbot Design

MARCH 23, 2024

Startup Branding: Crafting an Unforgettable Identity Let's start things off on a real note – your startup's brand is its calling card. ” In this ruthlessly competitive landscape, a knockout brand can spell the difference between punching above your weight class and being just another face in the crowd.

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Brand Branding Arts and Crafts Marketing 93

Canny

JUNE 3, 2021

Carrying out a Brand Audit is key before your company engage in any sort of rebranding project. The same applies for a Brand Audit. Here’s the deal: It’s important that you and your team understand where your brand currently stands , before you rip the whole thing up and start again. What is a Brand Audit? free ebook.

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Inkbot Design

OCTOBER 8, 2023

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. Agencies typically have expertise across various industries, so they can bring industry knowledge to bear on a client's behalf.

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Inkbot Design

MARCH 26, 2024

Healthcare Branding: Caring for Your Practice's Reputation Have you ever wondered why some medical practices attract patients like bees to honey? Nine times out of ten, it boils down to branding. A potent healthcare brand is like a magnet, drawing in those seeking top-notch care and leaving competitors in the dust.

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Inkbot Design

FEBRUARY 25, 2024

Restaurant Brand Strategy: Building a Strong Brand Building a strong brand is crucial for any restaurant's success. A restaurant's brand encompasses its name, logo, décor, menu, and overall image in customers' minds. Tailor your brand to appeal to their preferences. What will your restaurant be known for?

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Just Creative

MAY 19, 2020

This article has been contributed by Ivio Agency. Any successful business starts with an effective branding strategy. A brand strategy is a long-term plan that affects all facets of your business. But have no fear, if you are starting your brand from scratch, use the help of a brand strategy workshop to get the job done!

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Inkbot Design

DECEMBER 1, 2022

Why a Brand Agency Is a Great Investment for Businesses. Brands must be developed, designed, marketed, and sold like all things that require marketing. Branding is designing and developing a product, service, or organisation's name, logo design , slogans, taglines, and other visual identity elements.

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Just Creative

MAY 31, 2020

Social media engagement is the new currency for business success. Brands that are looking to perform well on social media measure their performance on the amount of engagement they receive on their social media accounts. The more engaged you are with your audience, the more opportunities will arise for your brand.

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Inkbot Design

OCTOBER 15, 2023

Brand Awareness: Strategies, Examples, and Measurement To grow, any business needs to build brand awareness. But what exactly is brand awareness – and how can you know if your efforts are successful? In this post, we'll explore some effective strategies for raising brand awareness with real-world examples.

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Abduzeedo

MAY 8, 2024

Reimagining Space: Cadence’s Elegant New Branding and Visual Identity abduzeedo 0508—24 Explore how Cadence's new branding and visual identity blend modern sophistication with inviting warmth, setting a new standard in architectural design. Cadence has always stood for quality craftsmanship and close client collaboration.

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Graphic Design Junction

MARCH 20, 2024

Whether you’re a small startup or a large corporation, utilizing templates allows you to streamline your branding process, ensuring consistency and coherence across all your printed materials. It’s a handshake that lands before the hello, a silent orchestra playing your brand’s anthem.

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Inkbot Design

JANUARY 4, 2024

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. That is why tourism branding takes particular relevance as a differential and success factor. What is tourism sector branding? In this article, we will discuss both.

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Inkbot Design

FEBRUARY 3, 2024

40+ Essential Tools for Branding and Marketing Establishing a strong, recognisable brand is crucial for any business looking to stand out in a crowded marketplace. This comprehensive guide explores the must-have tools for branding to help convey what your company represents and attract your ideal audience. Set visual hierarchy.

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Inkbot Design

MAY 14, 2023

How Marketing Agencies Bring Innovation to Your Brand In the rapidly evolving digital world, your brand is your voice, and staying ahead of the curve is no longer a luxury but a necessity. Let's face it: a 24/7 global conversation is happening online, and your brand needs to participate and stand out.

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