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Corporate Branding 101: Your Step-by-Step Brand Building Guide

Canny

Corporate branding is not just about choosing a catchy name and designing a memorable logo. A game changing corporate brand is a mix of outstanding strategy, visuals, storytelling, engagement, and application. We live in a world where we’re constantly bombarded with brands, advertisements, slogans, and social media.

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Why Branding and Design is Crucial for Businesses

Inkbot Design

Why Branding and Design is Crucial for Businesses At its core, a brand is the imprint a company leaves on the hearts and minds of those it touches—from its loyal customers to its dedicated employees and partners. Types of Brands Product Brands: These are tied directly to a product offering (e.g., Apple or Microsoft).

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Best Colours for Logos: How Colour Psychology Impacts Branding

Inkbot Design

Best Colours for Logos: How Colour Psychology Impacts Branding Colour is one of the most essential elements of an effective logo design. The colours can enhance brand recognition , influence perceptions, communicate the right messages, and attract the target demographic. Brands can leverage this to convey the right sentiment.

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History of Graphic Design: Tracing the Path of Visual Communication

Inkbot Design

As human societies progressed, so did the craft of graphic design. Graphic design emerged as a distinct discipline during the Arts and Crafts movement of the late 19th century. By the late 19th century, graphic design was more complex during the Arts and Crafts movement, emphasising skilled craftsmanship and design harmony.

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Top 10 Famous Logo Designers and Their Iconic Logos

Inkbot Design

Top 10 Famous Logo Designers and Their Iconic Logos Logos are one of the most vital parts of a brand's identity. From Paul Rand's minimalist IBM logo to Michael Bierut's iconic Mastercard, these designers have crafted logos that have stood the test of time.

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WipEout Logo History 1995-2017, Making of the Wipeout Logo Design Plus Various In-game Graphics by Designers Republic and Fans

Logo Smith

The Typeface Agency. The Typeface Agency has a great article: “On how the Designers Republic sculpted childhoods” which looks at the impact the branding and audio aspects of Wipeout had on making this game such a phenomenal success; it’s well worth a read. Wipeout 2097 & Wipout XL – (1996).

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The 20 Best Logo Design Tips of All-Time

Inkbot Design

In this post, I'll share 20 all-time best logo design tips for crafting logos that pop. It's timeless communication that builds brand equity over decades. Logo design is part art and part science. It needs to instantly convey what your brand is all about on a visceral level. Some may surprise you. Apple's bitten fruit.

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