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One Black Bear's ad campaign for M6 Toll is bursting with colour and life

Creative Boom

Now Birmingham-based creative agency One Black Bear has launched a bold new advertising campaign for the M6 Toll to promote its upgraded technology and new customer account program, Breeze. The visuals really stand out and make an impact: compare them to any recent transport advertising you've seen, and they're light years apart.

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The Complete Guide to Media Buying and Advertising

Canny

Let’s face it, Advertising/media buying can get pretty complicated. After all, advertising is a multi-faceted practice. Media buying, as advertising is also known, is typically there to attract leads and or make sales. So let’s make sure you’re totally clued up on advertising before you go off on your own.

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Types of Advertising: Traditional vs Digital Strategies

Inkbot Design

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. With so many options, it can get overwhelming to determine the suitable advertising types and mediums to use. Full-page glossy magazine ads also offer a high visual impact.

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Marketing vs Advertising: A Comprehensive Comparison

Inkbot Design

Marketing vs Advertising: A Comprehensive Comparison When promoting a business, product or service, the terms “marketing” and “advertising” often get used interchangeably. Understanding the key differences between marketing vs advertising is essential for crafting an effective promotional plan.

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Top 20 Best Advertising Campaigns of All Time

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Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. This is why advertising campaigns are so important. What are Advertising Campaigns?

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10 best artist and illustration agents in New York City

Creative Boom

With its rich tapestry of art galleries, publishing houses and media outlets, New York City is a veritable hub for illustration agents. The artists on their books have been honoured with over 840 awards for excellence, aided several advertising clients in setting sales records, and helped publishers sell millions of books.

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The Essential Guide to Hospitality Marketing

Inkbot Design

But it's about more than just advertising rooms or menus. When done right, marketing efforts reassure travellers that their money (and treasured vacation time!) With a memorable marketing strategy, you stand out and give travellers a compelling reason to pick you over the dozens of other options. is in good hands.