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Showcasing illustration work: how to create your best portfolio

Creative Boom

How do you create a successful illustration portfolio? Most importantly, consider who will look at your portfolio and – crucially – how long they're likely to spend on it. So how you put your portfolio together should recognise that essential fact. Also, ensure you've added all the details a portfolio needs to contain.

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Types of Advertising: Traditional vs Digital Strategies

Inkbot Design

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. With so many options, it can get overwhelming to determine the suitable advertising types and mediums to use. Full-page glossy magazine ads also offer a high visual impact.

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The Ultimate List of 25+ Social Media Hacks and Tricks

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The Ultimate List of 25+ Social Media Hacks and Tricks Social media is proving itself daily that it's not just some mindless app we use to scroll through and look at cat videos. It’s packed with insider tips, tricks, and social media hacks to help you take over your industry like a boss. Although, who doesn’t love those?

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Advertising Agencies: Maximising Marketing Potential

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Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. What Services Do Advertising Agencies Provide? to execute your plan correctly.

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Marketing vs Advertising: A Comprehensive Comparison

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Marketing vs Advertising: A Comprehensive Comparison When promoting a business, product or service, the terms “marketing” and “advertising” often get used interchangeably. Understanding the key differences between marketing vs advertising is essential for crafting an effective promotional plan.

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Observations of a portfolio reviewer

Creative Review

One good thing to come out of 2020 was the advertising industry’s united effort to help young creatives with loads of online portfolio reviews. As an ardent advertising educator, I did more reviews than usual, gave a portfolio webinar, and created a new Instagram platform called Mission Portfolio.

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10 best artist and illustration agents in New York City

Creative Boom

With its rich tapestry of art galleries, publishing houses and media outlets, New York City is a veritable hub for illustration agents. The artists on their books have been honoured with over 840 awards for excellence, aided several advertising clients in setting sales records, and helped publishers sell millions of books.

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