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Types of Advertising: Traditional vs Digital Strategies

Inkbot Design

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. With so many options, it can get overwhelming to determine the suitable advertising types and mediums to use. It is often localised. High impression numbers.

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Film Fest Gent's animated rebrand contains a clever nod to the nature of movies

Creative Boom

Bringing together the best of every genre for public entertainment, inspiring conversations and an enriching atmosphere, it truly is a paradise for film lovers and filmmakers. This year's festivities saw Film Fest Gent hit a significant milestone in the shape of its half-centenary.

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Conran Design Group crafts new logo and identity for global comms group Havas

Creative Boom

Havas is a multinational advertising and PR company headquartered in Paris with a long and illustrious history. It originally grew out of the world's first news agency, created in 1835, and most recently was integrated into media, entertainment, and communications conglomerate Vivendi in 2017.

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Film Fest Gent's animated rebrand contains a clever nod to the nature of movies

Creative Boom

Bringing together the best of every genre for public entertainment, inspiring conversations and an enriching atmosphere, it truly is a paradise for film lovers and filmmakers. This year's festivities saw Film Fest Gent hit a significant milestone in the shape of its half-centenary.

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Out-of-Home Advertising: An Unconventional Approach

Inkbot Design

Out-of-Home Advertising: An Unconventional Approach Out-of-home (OOH) advertising, also known as out-of-home media or outdoor advertising , refers to any type of marketing that reaches consumers when they're outside of their homes. This includes billboards, transit advertising, and street furniture like bus shelters and kiosks.

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Ant and Dec parody the creative brainstorm in new ad by Leo Burnett UK and Mitre Studios

Creative Boom

Since 2019, the UK public has gotten used to loveable Geordie TV presenters Ant and Dec representing Santander via their parody brand Bank of Antandec. Leisure, travel and tourism company TUI has snapped up the presenters of ITV's Saturday Night Takeaway for a social-first campaign under the 'Live Happy' brand platform.

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The Most Prestigious Branding Awards

The Branding Journal

There are three tiers of awards: Global Awards are bestowed upon international brands, Regional Awards are given to brands that excel in multiple countries within a specific geographic region, and National Awards are presented to brands from participating countries. The LIA judging process requires that jurors are on-site for ALL judging.

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