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Digital PR vs Traditional PR: In-Depth Comparison

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Digital PR vs Traditional PR: In-Depth Comparison Let's kick things off with the basics – what exactly is PR? PR stands for “public relations” and refers to the strategic process of managing the spread of information between a company or organisation and the public.

Digital 71
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The Complete Guide to Content Writing Services

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We've all heard the saying before, but it rings more accurate in today's digital landscape than ever. White Papers & Ebooks These long-form materials position your company as an industry leader while generating leads. Writing services craft releases optimised for public relations.

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7 Ways to Build Your Brand Credibility through a Website

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This demand is particularly pronounced in the digital marketplace, where companies must compete against hundreds of other online firms, all clamouring for customers' attention. In an increasingly complex digital marketplace, businesses must prioritise brand credibility.

Brand 122
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Digital Marketing Mix: Why It Matters & What’s In It

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Digital Marketing Mix: Why It Matters & What's In It. The Digital Marketing Mix is a four-part framework that identifies the types of content (or channels) and interactions used by digital marketers to connect with users across the various touchpoints of the customer journey. What Is the Digital Marketing Mix?

Marketing 117
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The Cutting Edge of Healthcare Marketing Trends and Tactics

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There's no separate “digital” and “physical” marketing anymore. Digital assistants plan and guide a patient's journey by sending timely reminders, directions, and updates unique to their experience. Using Tech to Humanise Interactions But personalisation isn't just putting names in subject lines.

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How Postcard Marketing can help your Brand

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In short, postcard marketing is sending direct mail advertising via postal service (i.e., Many argue that postcards still produce higher ROI than other forms of digital media like email marketing because of how much faster they deliver results. As such, you should avoid falling victim to common mistakes made by amateur advertisers.

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How to Start Your Own Online Graphic Design Business

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From creating engaging websites and ebooks to designing eye-catching graphics, print or digital products, graphic design has become one of the most valuable skills in business today. Graphic designers can be found in nearly every field: advertising, branding, communications, journalism, marketing, social media, and many more.