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Types of Advertising: Traditional vs Digital Strategies

Inkbot Design

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. With so many options, it can get overwhelming to determine the suitable advertising types and mediums to use.

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Online Video Marketing: Essential to Digital Advertising

Inkbot Design

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. With platforms like YouTube and the rise of video across social media, implementing online video marketing should be a priority for businesses looking to succeed in today's digital landscape.

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Print's not dead: the best magazines for graphic design inspiration

Creative Boom

We present a selection of the best titles on sale today. For most of us, even some of us who work in the media, the answer is probably: "I can't remember." And in an era dominated by digital, one might be tempted to think that print has lost its relevance. It's available in both print and digital editions.

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Tangent revitalises Turner Prize identity in a fusion of art and accessibility

Creative Boom

Tangent's design cleverly integrates the existing Towner brand elements, such as typography and colour, presenting the Turner Prize as a natural extension of Towner's identity. This dynamic concept was reflected across various mediums, from digital and social media to print and outdoor advertising.

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Bauhaus Graphic Design: Past, Present, and Future

Inkbot Design

Bauhaus Graphic Design : Past, Present, and Future The Bauhaus school revolutionised graphic design by pioneering bold, minimalist styles emphasising function over ornamentation. It also encouraged the artist to use diverse media, from photography to theatre. Their forward-thinking work went on to influence generations of designers.

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What is Digital Branding? Benefits & Strategies

Inkbot Design

What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly.

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Digital Art Marketing: How to Develop a Strategy

Inkbot Design

Digital Art Marketing: How to Develop a Strategy The world of art is rapidly adapting to the digital age. As consumer behaviours and technology continue to evolve, artists and galleries must embrace digital art marketing to connect with new audiences and art buyers. Social media and digital content improve discoverability.

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