Remove Advertising Remove Corporate Branding Remove Digital Printing Remove Publication
article thumbnail

The Vibrant World of Japanese Graphic Design

Inkbot Design

These mascots appear across branding , merchandising, and promotions. They economically revitalise smaller regions through place branding and merchandising. Corporate & Brand Mascots Companies also utilise character mascots or “yuru kyara” for promotions and advertising. trillion yen.

article thumbnail

50 Essential Books Every Graphic Designer Should Read in 2020

Shillington

This unprecedented publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. What Images Really Tell Us: Visual Rhetoric in Art, Graphic Design, and Advertising by Massimo Mariani.

article thumbnail

59 Essential Books Every Graphic Designer Should Read in 2022

Shillington

This unprecedented publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. What Images Really Tell Us: Visual Rhetoric in Art, Graphic Design, and Advertising by Massimo Mariani.