Canny

AUGUST 26, 2021

A great example of this is the Co-op’s current TV advertising campaign. At Canny, we’re a perfect example of a B2B business that helps clients across a range of sectors. PPC marketing gets your content in front of audiences via search engines and other advertising channels. Have a new client case study?

Marketing 145

Marketing Marketing Media Production 145

Inkbot Design

SEPTEMBER 20, 2023

Effective lead-generation strategies enable companies to identify and attract potential clients, ultimately boosting sales and revenue. This allows them to actively engage with qualified leads, nurturing relationships and converting them into loyal clients. Let's look at some channels and tactics!

Marketing 81

Marketing Marketing Media Client 81

Inkbot Design

SEPTEMBER 27, 2022

Business to Business (B2B) marketing is companies' advertising and sales approach when selling products to other businesses. Do you feel like you're just spinning your wheels in meetings with clients, trying to find out what they need? In B2C, marketing and advertising are more about entertainment and emotion.

Marketing 126

Marketing Marketing Internet and Software Development Media 126

Inkbot Design

SEPTEMBER 7, 2022

You might write a blog post or white paper that gives tips on improving something in the industry (like SEO, or PPC advertising, for example). It can be calculated by dividing the number of new clients you acquired by the amount you spent on marketing and sales. Paid Advertising. 2 – Bundle Discount Offers.

Marketing 91

Marketing Marketing Advertising Advertising 91

Inkbot Design

NOVEMBER 13, 2023

White Papers & Ebooks These long-form materials position your company as an industry leader while generating leads. Graphite Content Marketing – Graphite produces omni-channel content, from video scripts to white papers. A blog also boosts SEO and establishes thought leadership. Plans start at $5000 per month.

Marketing 94

Marketing Marketing Media Portfolio 94

Inkbot Design

MARCH 4, 2022

In short, postcard marketing is sending direct mail advertising via postal service (i.e., They’re often used as wedding invitations, holiday greetings from businesses and organisations, political campaign reminders, and yes, even advertisements intended to attract new clients. Where does your ideal client live?

Marketing 97

Marketing Marketing Brand Branding 97

Just Creative

SEPTEMBER 20, 2020

Read on to learn how to host an amazing virtual event that will attract new clients and drive conversions during COVID-19 and beyond. Naturally, the topic should relate to the nature of your business and the types of clients you’re looking to attract. What questions do your clients ask you most frequently? on a 0-1 scale).

Client 284

Client Presentation Media Advertising 284

Noupe

DECEMBER 29, 2020

Your plan should include the following types of content: Thought leadership posts Blog posts with tips for overcoming industry challenges Social media posts highlighting a recent conference or company meeting White papers Videos, such as product demos or explainer videos. Email newsletter content Recorded webinars.

Marketing 111

Marketing Marketing Education Production 111

Inkbot Design

JULY 22, 2022

Marketing automation software helps businesses automate email marketing, social media campaigns, and targeted advertisements. Advertising Automation. And lastly, advertising automation helps teams automate their advertising campaigns. Understand Your Client’s Buying Cycle and Journey. Lead Conversion.

Marketing 59

Marketing Marketing Programming Media 59

Inkbot Design

DECEMBER 15, 2022

They are responsible for logo design , website design, and advertisements representing and promoting a product. A graphic can act as a symbol or a signifier, signalling to potential clients that the company is trustworthy, dependable, or authentic. First, the brand identity designer must understand the client's business.

Brand 72

Brand Branding Production Advertising 72

Inkbot Design

APRIL 20, 2022

Graphic designers can be found in nearly every field: advertising, branding, communications, journalism, marketing, social media, and many more. Instead of sending a letter through the mail, you can use your website to send a message and encourage people to click to your store or download a white paper. Conclusion.

Graphic Design 105

Graphic Design Graphic Portfolio Media 105

Inkbot Design

JUNE 13, 2022

This is because clients are continuously bombarded with marketing messages. Visuals and online advertising tactics will help your branding and marketing graphics. Reading white papers, blogs, and infographics is simpler when designed visually. Businesses that nurture creativity in their operations enjoy a 1.5-fold

Graphic Design 98

Graphic Design Graphic Web Design Web Design 98

Canny

JUNE 14, 2022

We work with clients across the globe to provide branding, website development, content marketing, and video services. Aside from your customers and clients understanding what your company does and why, it’s important your internal team are all on the same page. Advertising. Take our client, TLR, as an example.

Brand 148

Brand Branding Internet and Software Development Marketing 148

Inkbot Design

DECEMBER 9, 2023

Spot illustrations add visual cohesion across your social channels, website, and advertisements when centred around a consistent theme or style. Custom illustrations efficiently walk prospective enterprise clients through service deliverables, project phases and client/provider interactions.

Marketing 95

Marketing Marketing Illustration Illustrator 95

Inkbot Design

FEBRUARY 19, 2024

These realities have made high-quality content marketing an indispensable tool for healthcare providers to attract and retain patients, build authority and reputation, and promote healthy behaviours.

Marketing 79

Marketing Marketing Digital Self-employed 79

Inkbot Design

APRIL 21, 2022

Advertising commercials and radio soon followed it. Attract them with your content and social media marketing to drive them to your website, where you can convert people to leads or clients. If those things matter to you, an added advantage of digital marketing materials is that they save a lot of paper and other physical materials.

Marketing 92

Marketing Marketing Digital Media 92

Inkbot Design

MARCH 18, 2024

Fortunately, several free digital marketing tools, low-cost advertising techniques and strategies help startups and small businesses stand out on a budget. Small business marketing refers to adopting the best ways to advertise your products or services using tactics and tools. But what’s the point of using PPC advertising?

Marketing 79

Marketing Marketing Advertising Advertising 79

Inkbot Design

AUGUST 5, 2022

Whenever you prepare or develop a new product, you need to bring that product to the market when the efforts that you will be made to advertise your product is everything that comes under a product marketing strategy. For instance, blog posts, videos, podcasts, infographics, white papers, and downloadable guides are mandatory.

Marketing 59

Marketing Marketing Production Brand 59

Noupe

FEBRUARY 20, 2020

Today, thanks to digital transformation, businesses can use everything from blogs and Facebook posts to SEO and pay-per-click (PPC) advertising to capture attention. Aside from the above, other examples of outbound marketing include television, radio, and print advertisements; billboards; direct mail; and email blasts to purchased lists.

Internet and Software Development 127

Internet and Software Development Marketing Marketing Digital 127

Noupe

FEBRUARY 25, 2020

Freemium model Subscription model Advertising revenue model Marketplace/ platform-based/ brokerage / aggregator model Razor-razor blade model. Advertising revenue model. The business earns money from advertisers. Display advertisements? Freemium model. Examples: Netflix, Adobe, Birchbox. Will you use Facebook? Blog posts?

Marketing 113

Marketing Marketing Internet and Software Development Media 113

Inkbot Design

OCTOBER 24, 2022

Your digital marketing plan should include a solid content creation component that includes: Blogs Articles Press Releases White papers Infographics Video Ebooks Social Media Posts Email. If your audience is too broad, you'll lose money on advertising. Ask your clients for feedback, and see how they respond.

Marketing 126

Marketing Marketing Digital Media 126

Inkbot Design

SEPTEMBER 3, 2022

While many websites rely on advertising alone, more and more companies are turning to content marketing to attract their target audience. This is why more and more bloggers are embracing content branding, essentially creating blogs branded like an advertiser would brand their product. Content Marketing vs Advertising.

Brand 59

Brand Branding Marketing Marketing 59

Inkbot Design

JANUARY 18, 2023

Ebooks: Interactive Ebooks are much more powerful than static PDFs or white papers, incorporating other media and linking to external sources that provide more value to the reader. Gather consumer data can assist you in: Creating user profiles that can be used for advertising purposes. The segmentation of marketing campaigns.

Infographics 72

Infographics Marketing Marketing Media 72

Inkbot Design

JULY 15, 2022

It is different from traditional advertising as the main focus of content marketing is on providing practical, valuable and consistent information. In the traditional model, advertising was the primary distribution channel. White Papers: A white paper is a piece of content that professionals generally write.

Marketing 106

Marketing Marketing Media Advertising 106

Canny

SEPTEMBER 28, 2021

Sure you can use paid advertising to promote it, but there’s nothing stopping you from creating your own blog and getting content up and running. At this stage you should serve them content formats such as blog posts, white papers, templates , videos, and webinars as these are helpful resources which will encourage them to invest further.

Marketing 193

Marketing Marketing Infographics Brand 193

Inkbot Design

FEBRUARY 17, 2024

Digital PR Rather than print publications and broadcast media, digital PR utilises: Search engines Social platforms Online content Mobile apps Influencer marketing Digital advertising The Pros of Digital PR It's more cost-effective, with many digital channels allowing for targeted reach without breaking the bank.

Digital 80

Digital Media Publication Marketing 80

Inkbot Design

JULY 4, 2022

You should ideally use recycled paper for projects where the end product will be used multiple times. If you are printing single copies, it is best to print on unbleached, white paper. Go for paper made from 100% recycled fibres. Printing on recycled paper is an excellent first step.

Print 96

Print Marketing Marketing Production 96

Inkbot Design

APRIL 20, 2023

LinkedIn is also an excellent platform for promoting white papers, case studies, and other content that demonstrates your expertise and adds value to your target audience. 4 – Use Paid Advertising Paid advertising on social media can help you reach a wider audience and increase brand awareness.

Media 145

Media Brand Branding Marketing 145

Canny

AUGUST 5, 2021

How do they speak to clients in their blog? It includes, your business cards, stationary, leaflets, brochures, website, magazines, newsletter, blog posts, white papers, essentially anything customers might find when researching your business. Advertising. Do they utilise certain social media channels? Exhibitions.

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

OCTOBER 6, 2023

Digital Marketing: Ranging from banner adverts through landing pages and social media graphics to video content; infographic production too – anything created to drive traffic towards your organisation’s web presence – online presence – building things so leads convert into clients!

Corporate Branding 84

Corporate Branding Brand Branding Templates 84

Inkbot Design

APRIL 22, 2022

Think about the way your company presents itself to potential clients. It can be anything from video content (such as a white paper) to infographics. Do you want to provide the best service to your clients or the best product at the lowest price? What do you hope your brand communicates to customers?

Brand 103

Brand Branding Production Marketing 103

Graphic Mama

DECEMBER 1, 2020

Storyboards are a key part of visual storytelling – they can help you visualize your idea, help you explain it to a client, and plan a creative project. Advertising. It can be everything from a piece of white paper where you can draw blank squares for the frames or more detailed pre-made blank slides. Add Visuals.

Inspiration 60

Inspiration Animation Arts and Crafts Digital 60

Canny

SEPTEMBER 14, 2021

When we speak to clients and ask how they found out about our services the answer tends to be the same – the Canny blog. We’re committed to providing our clients with the answers they need to grow their business whether it’s something about branding, web, or design. A blog is a lot more than just words.

Marketing 145

Marketing Marketing Infographics Templates 145

Canny

NOVEMBER 2, 2022

For example, there’s a whole plethora of digital marketing strategies such as social media, content marketing, and pay-per-click advertising. Brand positioning is super important for the manufacturing sector as clients will choose you over a competitor because of two things – cost and perceived quality. Brand Positioning.

Manufacturing 164

Manufacturing Marketing Marketing Brand 164

Inkbot Design

APRIL 19, 2023

How To Create Engaging B2B Content: Tips From The Pros B2B content traditionally refers to a mix of news and advertising, except for advertorials. How To Create Engaging B2B Content Creating engaging B2B content is critical for businesses to attract new clients and maintain existing relationships.

Infographics 49

Infographics Marketing Marketing Project Management 49

Inkbot Design

JUNE 7, 2022

To convert a prospective client into a guaranteed customer, it is fundamental to interest them with your product or service. A lead generation landing page is a portal through which a business can acquire valuable information from a prospective client. One such technique involves the use of lead generation landing pages.

Internet and Software Development 74

Internet and Software Development Client Layout Production 74