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Conran Design Group crafts new logo and identity for global comms group Havas

Creative Boom

Havas is a multinational advertising and PR company headquartered in Paris with a long and illustrious history. Today, Havas operates in more than 100 countries, with more than 22,000 people, and is one of the world's largest advertising and communications groups.

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Sports Branding: How to Win Fans and Influence Consumers

Inkbot Design

Sports Branding: How to Win Fans and Influence Consumers Sports can unite people of all backgrounds and ages, creating shared enthusiasm and fervour. The global sports market is booming, with estimates valuing it at almost $500 billion ! What is Sports Branding?

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Top 20 Best Advertising Campaigns of All Time

Inkbot Design

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. Even if a product or service is the best in the industry, it will only be successful with proper presentation and promotion. This is why advertising campaigns are so important.

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Inspiring creative women to follow in 2022

Creative Boom

Her clients include global brands like Google, Twitter, Visa, and Microsoft and nonprofit organisations providing life-advancing support to vulnerable communities throughout the United States. Elsewhere, Olivia also works as a freelance sports reporter. Clients include IBM, World Community Grid and Tata Consultancy Services.

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Showcasing illustration work: how to create your best portfolio

Creative Boom

We share some tips from the Creative Boom community on presenting your illustrations in the best possible light. Clients commission people as well as technique, and you want substance to your work. If you're looking to court advertising and branding projects, I suggest you create more lifestyle-focused illustrations. "If

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Out-of-Home Advertising: An Unconventional Approach

Inkbot Design

Out-of-Home Advertising: An Unconventional Approach Out-of-home (OOH) advertising, also known as out-of-home media or outdoor advertising , refers to any type of marketing that reaches consumers when they're outside of their homes. This includes billboards, transit advertising, and street furniture like bus shelters and kiosks.

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16 frequently asked questions answered to help you become a graphic designer

Creative Boom

In practice, a graphic designer typically works with various media, including both print and digital, to create designs that meet the needs of their clients or employers. The challenge is finding a client who'll pay you. You'll also talk directly to clients and be responsible for managing timelines and budgets.