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Corporate Branding 101: Your Step-by-Step Brand Building Guide

Canny

Corporate branding is not just about choosing a catchy name and designing a memorable logo. A game changing corporate brand is a mix of outstanding strategy, visuals, storytelling, engagement, and application. We live in a world where we’re constantly bombarded with brands, advertisements, slogans, and social media.

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Corporate Brand Collateral: Building a Strong Identity in B2B Settings

Inkbot Design

Corporate Brand Collateral: Building a Strong Identity in B2B Settings Corporate brand collateral is indispensable in creating and invigorating a company's brand identity. It covers many branded materials and assets used to promote the firm, its products and services, and its values and personality.

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Helvetica: A Typeface That Shaped Modern Design

Inkbot Design

Helvetica has permeated nearly every facet of visual culture as the typeface of choice for many of the world's most recognisable brands. From its inception, Helvetica was designed to be legible, neutral, and well-suited for various uses, from signage to advertising. This marked the beginning of the corporate branding boom.

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Why Branding and Design is Crucial for Businesses

Inkbot Design

Why Branding and Design is Crucial for Businesses At its core, a brand is the imprint a company leaves on the hearts and minds of those it touches—from its loyal customers to its dedicated employees and partners. Types of Brands Product Brands: These are tied directly to a product offering (e.g., Apple or Microsoft).

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8 Branding Strategies for Startups to Build Trust with a New Audience

Noupe

In this article, we’ll walk you through several branding strategies that can jumpstart your trust-building efforts, creating a sustainable and loyal customer base that will return to you over and over again. How Important is Brand Trust? Brand trust is absolutely vital to the ongoing success of your business.

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Modernism in Graphic Design: A Visual Revolution

Inkbot Design

These principles still permeate almost every facet of design, with 95% of today's top brands employing modernist design elements in their logos. With the ascent of mass media and advertising, a pressing need arose for a fresh and innovative approach to visual communication , giving birth to a new wave in design.

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The Best Graphic Design Competitions, Contests & Awards

Shillington

But this shouldn’t be just limited to your website, Instagram and Behance—it’s important to also reach out to other online publications like magazines and blogs to draw in a wider global audience. Each year, awards are given to creative work across commercial design, advertising, production and craft with 200+ judges globally.