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Best foot forward: Lynne McCusker's bold branding for a new retro shoe store

Creative Boom

Launching a new shop is a brave enterprise in an increasingly challenging retail environment, and good branding can mean the difference between success and failure. Her clients include L'Oréal, ?Law I then changed direction, and moved to brand-focused agency, Redhouse Lane , working on corporate communications and branding.".

Brand 511
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Advertising Agencies: Maximising Marketing Potential

Inkbot Design

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. What Services Do Advertising Agencies Provide? to execute your plan correctly.

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How To Improve Your Photography Brand to Get More Clients

Just Creative

And there are many reasons why many of them are losing a steady client base. Not only will the client look at their portfolio, but also require that photographers have some form of guarantee for their work. As such, professional photographers face heavy competition from amateurs who are more creative with branding and marketing.

Client 254
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Brand Differentiation: How to Stand Out in a Saturated Market

Canny

In a saturated market where everyone is shouting their message, brand differentiation is a fundamental strategy to help you stand out. A saturated market is one where too many companies are fighting for the same pool of customers, meaning the value of a product or service is often missed. Download now Take tea for example.

Marketing 148
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Online Video Marketing: Essential to Digital Advertising

Inkbot Design

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. Online video allows brands to visually engage their target audience and communicate their messaging in creative and memorable ways. Over 1 billion hours of video are watched on YouTube each day.

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The Magic of a Brand Video Marketing Strategy

Inkbot Design

The Magic of a Brand Video Marketing Strategy Have you ever seen a mind-blowingly fantastic video? What if I told you your brand can do the same thing, too? This is what a successful brand video marketing strategy is made of. 86% of businesses use videos as a core marketing tool. Well, no wonder they are!

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Luxury Brand Marketing & High-End Branding

Inkbot Design

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Defining Luxury Brands What determines when a product or service qualifies as luxurious?