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Is social media for self-promotion over? Creatives reveal their honest thoughts

Creative Boom

In 2022, social media increasingly sucks for sharing content and finding work. Have you noticed how different social media feels at the moment? I've given up on Instagram," complains freelance book cover designer Alex Kirby. "I Does this mean you're thinking of leaving social media altogether? No, you're not imagining it.

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Guide to the Top 10 Best Books on Marketing

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Guide to the Top 10 Best Books on Marketing The truth is, in today’s world of computers, marketing has become the backbone of almost all businesses. In our digital age, many content, blogs, podcasts, and online courses are attracting your attention as a professional marketer. This is when simple books come into play.

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Types of Advertising: Traditional vs Digital Strategies

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Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. With so many options, it can get overwhelming to determine the suitable advertising types and mediums to use.

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Omnichannel Fitness Marketing Strategies [2024 Update]

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Omnichannel Fitness Marketing Strategies [2024 Update] The fitness industry has experienced a significant transformation in recent years. As consumer behaviour shifts to a digital-first mindset, fitness brands must adapt their marketing strategies to effectively stand out and engage their target audience.

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Back to school: best new business books for creative professionals in 2022

Creative Boom

We bring you six of the best latest business books. One thing that can help get you to the right place is a good book, especially one written by someone who's been there and can share all the hard lessons they've learned along the way. Then jettison logic and cast aside rationality, says Ogilvy advertising legend Rory Sutherland.

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Guerrilla Advertising: How to Make Your Brand Stand Out

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Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.

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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. We especially love her take on how LinkedIn and social media can distort what success looks like to people, as expressed in this Medium article. Toan Nguyen Toan Nguyen is a pioneering entrepreneur in the advertising industry.

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