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Event Marketing 2.0: Integrating Social Media for Maximum Impact

Noupe

Social media is no longer a buzzword in today’s world, where digital presence matters the most; it’s an essential component of every marketing strategy. Every industry has understood and started using this marketing approach to attract attendees and build loyalty; the event industry is no exception.

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Marketing vs Advertising: A Comprehensive Comparison

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Marketing vs Advertising: A Comprehensive Comparison When promoting a business, product or service, the terms “marketing” and “advertising” often get used interchangeably. Understanding the key differences between marketing vs advertising is essential for crafting an effective promotional plan.

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Your Guide to Event Promotion: How to Build Engagement

Canny

The success of any event lies in effective event promotion. If people don’t know your event is happening, they’re not going to attend. With so many channels available to you, how do you make sure your event promotion hits the mark? What Is Event Promotion? What is the Goal of Event Promotion?

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Online Video Marketing: Essential to Digital Advertising

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Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. With platforms like YouTube and the rise of video across social media, implementing online video marketing should be a priority for businesses looking to succeed in today's digital landscape.

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Top 10 Best Marketing Blogs to Propel Your Business

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Top 10 Best Marketing Blogs to Propel Your Business The dazzling marketing world is a nonstop whirlwind, with new strategies materialising at warp speed and trends quaking the industry seemingly overnight. The internet is bursting with brilliant marketing blogs by proven experts and thought leaders.

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10 Creative Content Lessons From 2021 Super Bowl Advertising

Just Creative

Before social media and internet advertising, TV commercials were the main way of reaching the public during the Super Bowl. For example, people tune into the commercials during the Big Game because they expect the advertisers to air them only during the event and not afterward. Look for Opportunities Beyond TV Commercials.

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Nonprofit Marketing: How to Spread Your Message

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Nonprofit Marketing: How to Spread Your Message You are aware that your nonprofit is changing lives. Strategic nonprofit marketing is the answer — sharing your story and demonstrating impact so that it connects with the audience and compels significant involvement. All this noise can easily drown out our voices, though.