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What is Display Advertising? A Beginners Guide

Inkbot Design

Display advertising, a crucial aspect of digital marketing , refers to visual advertisements on websites, apps, and social media platforms to promote products or services. It involves strategically placing eye-catching banners, videos, or rich media ads to capture the attention of target audiences.

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The Magic of a Brand Video Marketing Strategy

Inkbot Design

The Magic of a Brand Video Marketing Strategy Have you ever seen a mind-blowingly fantastic video? This is what a successful brand video marketing strategy is made of. Serious thought must be given to crafting each idea with creativity and even video marketing wizardry. 86% of businesses use videos as a core marketing tool.

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Marketing vs Advertising: A Comprehensive Comparison

Inkbot Design

Marketing vs Advertising: A Comprehensive Comparison When promoting a business, product or service, the terms “marketing” and “advertising” often get used interchangeably. Understanding the key differences between marketing vs advertising is essential for crafting an effective promotional plan.

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25+ Best College Fonts for Graphic Design, Branding & Logos

Just Creative

Image Credits: Envato Elements A classic typeface reminiscent of old advertisements and vintage packagings, Envato’s Pittsbrook Sans is a perfect option for anything and everything related to college fonts. A semi-rounded, bold sans serif, this Creative Market pack works best with signage and sports projects. Download Now 4.

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11 Inexpensive Branding Strategies on a Budget

Inkbot Design

11 Inexpensive Branding Strategies on a Budget Have you ever felt that only big companies with huge marketing budgets can afford to have stellar branding? Leverage Budget-Friendly Print Marketing Print marketing is still a potent branding tool – if leveraged strategically, despite our digital age. Think again. Added perk?

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What Is Native Advertising and How Does It Work?

Inkbot Design

What Is Native Advertising and How Does It Work? Native advertising has emerged as a powerful and strategic form of digital marketing in recent years. The critical goal of native advertising is to engage audiences without interrupting their browsing flow.

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Key differences between designing for China and the West

UX Collective

The rising market? The potential of the Chinese market is rising and attracting everyone’s attention. For apps targeting a broad market, it is important to cater to their needs as well. This required advertising for many imported goods. For the East Asian market, more features show status and make the product look good.

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