Lisa Maltby
FEBRUARY 28, 2024
When contemplating my career choices, a creative profession often appeared as a realm exclusive to the privileged few – individuals armed with financial safety nets from their parents, insider insights and connections to influential figures in creative studios, galleries, and the world of expensive art supplies.
Inkbot Design
MAY 20, 2023
When discussing brand development, we're delving into the art and science of crafting a brand's DNA. It's about carefully crafting how the brand is perceived by its target audience, stakeholders, and the wider public. Once armed with these customer personas, you can craft a brand that deeply resonates with your target audience.
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Inkbot Design
APRIL 15, 2024
Some Digital Product Goldmines: Online Courses: From coding boot camps and language lessons to personal development seminars and creative writing workshops, the e-learning market is booming. Digital Marketing and Advertising: Driving Traffic for Profit In the world's vast web industry, traffic is king.
Inkbot Design
APRIL 22, 2024
Self-promotion is vital for agents, although it is not as essential as publishing a few advertisements. There is an art form behind creating emails that get read, though – focus more on providing value, i.e., sharing market insights, home tips, community info, etc… rather than just sending out constant sales pitches.
Inkbot Design
JULY 10, 2023
So, in this article, we'll be your trusted guide as we explore the art of business networking. We'll share practical tips, insider advice, and success stories from industry experts who have mastered the art of connection-building. Craft an engaging elevator pitch communicating your value proposition and capturing people's attention.
Inkbot Design
AUGUST 20, 2023
Crafting a personal brand takes strategy and commitment. Crafting Your Brand Identity Designing a Memorable Logo and Visuals Visual elements are critical to establishing a memorable and effective brand identity. When crafting your brand voice, consider who your audience is and what would appeal to them.
Inkbot Design
MAY 22, 2024
Define your primary goal upfront, as it will dictate which type of website you need: The Main Website Categories E-commerce Site : To sell physical or digital products (t-shirts, courses, art, etc.) So bookmark this trusty guide, roll up your sleeves, and start crafting your little slice of the World Wide Web.
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