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How to Write an Advertising Brief (With Free Advertising Brief Template)

Canny

For any project involving advertisements of any shape or size, writing an advertisement brief is vital for success. Whether you’re looking to advertise on TV, on the radio, in newspapers or on billboards, every piece of advertising needs to be based around your goals and planned before they can be executed. download now.

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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

For those aged 50 and up, the word 'Avon' instantly summons the advertising catchphrase 'Ding-dong, Avon calling!' Brief and scope Initially, the brief for Free The Birds was simply to reinvigorate Avon's packaging design. One of the world's biggest beauty brands needed a more consistent identity across all its global platforms.

Brand 438
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Haruko Hayakawa creates surreal CG artwork packed with humour and subversion

Creative Boom

After bouncing between agency work and in-house freelance jobs working as a food stylist in the photo industry, she settled back down into design and branding. "I Haruko decided to focus on 3D visuals because they combine her experience in advertising, branding, packaging, photography and CG. "It

Art 469
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The Most Prestigious Branding Awards

The Branding Journal

Branding awards celebrate excellence, innovation, and creativity, offering a platform for agencies and brands to showcase their best work. These awards celebrate innovative ideas in a wide range of categories, from brand identity and logo design to brand strategy and communications.

Brand 52
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Delightfully Non-Dairy: The Marin Living Foods Rebrand Explored

Canny

Marin Living Foods , was founded over 10 years ago and was a company in need of a rebrand to reflect its values and delicious products. So, in need of a new identity, the company worked with New York-based creative agency, The Working Assembly , to create a smooth new look to match the product they have built their brand around.

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Herb Lubalin: Life and Legacy of the Graphic Designer

Inkbot Design

This article will explore Herb Lubalin's origins, chronicling his early graphic design career leading advertising agencies, his founding of the studios International Typeface Corporation (ITC) and Lubalin, Smith, Carnase (LSC), as well as the development of many timeless logos, typefaces, and designs over his lifetime.

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'I'm still giving my clients the same advice': David Hodgson looks back on three decades of running a design agency

Creative Boom

David Hodgson | Credit: bluemarlin In his 30 years as co-founder and Executive Creative Director at brand strategy and packaging design agency bluemarlin , David Hodgson has seen the creative industries undergo massive transformations. It's also why bluemarlin changed from a solely 2D agency in 2000 to a 2D and 3D concern.

Client 344