Creative Boom

SEPTEMBER 19, 2023

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. For those aged 50 and up, the word 'Avon' instantly summons the advertising catchphrase 'Ding-dong, Avon calling!' These elements reflect Avon's new 'Embrace Your Power' brand positioning.

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Brand Branding Packaging Design Advertising 438

Creative Boom

JANUARY 31, 2024

Online estate agency disruptor Purplebricks went from being worth an estimated £1.4 But now the brand is revitalised by its new owners thanks to work by London-based agency Regular Practice. We aimed to modernise the brand for today's more digitally native world. billion to being sold for £1 last year.

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Creative Boom

JUNE 20, 2022

Launching a new shop is a brave enterprise in an increasingly challenging retail environment, and good branding can mean the difference between success and failure. I began my career at promotional marketing agency This Is BD , working on promotional and experiential projects for Arla Foods, Diageo and The Famous Grouse. "I

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Inkbot Design

OCTOBER 8, 2023

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. What Services Do Advertising Agencies Provide? to execute your plan correctly.

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Creative Boom

JUNE 19, 2023

Greg Almeida, co-founder of Colossal, explains how they rebranded Elizabeth Banks' canned wine brand and gave it a new lease of life. The brand has a strong reputation within the industry because of its focus on quality wine, taste and flavour. All while making the brand distinct in a crowded category." explains Greg. "We

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Creative Boom

JANUARY 16, 2024

Since then, animal characters have been widely recognised as advertising staples. Today, Ecotone-owned tea brand Clipper has done just that with their new pan-European integrated campaign, 'There's Tea, Then There's GOOD Tea'. They aim to make good tea in all senses of the word.

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Inkbot Design

OCTOBER 26, 2022

How to Choose a Branding Agency. A branding agency helps companies with their brand identity and marketing campaigns. You've decided to invest in your brand identity , but what are you looking for when choosing a branding agency? They can help a client develop a long-lasting brand.

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Creative Boom

FEBRUARY 11, 2024

The fresh brand identity reflects the power of a new global unified creative and delivery platform to entertainment industry brands. Brand agency Athletics has unveiled a new identity for the entertainment industry business Extreme Reach.

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Production Entertainment Advertising Advertising 370

Creative Boom

MAY 10, 2023

Global digital advertising agency DEPT has created a new "warm and ownable" identity for Evrnu , a revolutionary textile innovator which aims to cut down waste material with the help of era-defining polymer regeneration technologies. As for the NuCycl logo, this contains a nod to the brand's circular mission in its letter shapes.

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Designer Daily

JUNE 20, 2023

A strong brand identity is the cornerstone of success for every business. But what exactly goes into designing a power brand identity? This blog post will explore the key elements contributing to a robust brand identity. It sets you apart, creates a lasting impression, and boosts customer loyalty.

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Creative Boom

APRIL 21, 2024

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

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Creative Boom

MAY 22, 2024

The Birmingham agency has enlisted the help of illustrator Andy Smith and animator Ben Rustage to help promote the Midlands toll road, and you can't help but be grabbed by the vibrant visuals they came up with. One Black Bear collaborated with media agency BBJ&K for strategic planning and placement.

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Inkbot Design

MAY 11, 2022

Why Hire a Creative Branding Agency ? As a small business owner, you are well aware of the costs associated with brand development. You may also know that some businesses hire a branding agency for these services. But, what are some of the benefits of hiring a creative branding agency versus doing it yourself?

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Creative Boom

FEBRUARY 4, 2024

The national advertising campaign highlights the vital role the charity plays in keeping children safe and offers a realistic alternate reality to the 'perfect Instagram family'. Sachini and Darren Smith were underdogs during the pitch process, winning out against much larger teams from established agencies.

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Education Brand Branding Agency 364

Inkbot Design

MAY 8, 2024

Brand Consistency: The Cornerstone of Memorable Brands Well, let’s begin with a thought experiment. This is why brand consistency is so vital. A solid and consistent brand is a compass for your customers through various options. This is why having a consistent look and feel across all your branded assets is essential.

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Creative Boom

OCTOBER 11, 2023

Photography by Christine Donnier-Valentin The design and branding icon chats to Creative Boom about an extraordinary life and career that have helped define the creative profession and industry we know today. Music, record covers, fashion, interiors, architecture, food, brand, and advertising were all cross-referencing each other.

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Creative Boom

APRIL 26, 2023

Global advertising agency Droga5 has worked with The New York Times to create a new brand campaign that helps people to explore the world around them by revealing how everything in life is connected. And it's this thinking which is at the heart of Droga5's new brand campaign for The New York Times.

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Inkbot Design

MAY 14, 2023

Vehicle Wrap Advertising: Drive Your Brand Forward! You're about to embark on a scenic ride through the dynamic world of vehicle wrap advertising. It's an advertising method that's moving quite literally! Vehicle wrap advertising transforms your company's vehicles into mobile billboards, making every mile count.

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Just Creative

MARCH 3, 2021

If you are looking to View Course about branding and logo design, there are so many different courses, classes, videos, and tutorials available online that can make it difficult to choose the right one for you. To help, we’ve compiled the best branding and logotype courses on Domestika. Related Posts: Top 8 logo design courses.

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Brand Branding Client Illustration 357

Canny

MAY 7, 2024

Finding great branding resources online is easy. In this post, we’ve collated our favourite branding resources that we’ve used over the years at Canny. But if you’re looking for help with your branding project or looking to improve your branding then rest assured… You’re in the right place. It’s almost too easy.

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Just Creative

FEBRUARY 16, 2021

When big brands decide to reinvent not only themselves but also their brand strategy, it can make for some big news. The point of that little story is that sometimes, even the biggest brands need a brand strategy or need to change theirs up to succeed in today’s economy. Related: 101+ Brand strategy resources.

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Graphic Design Junction

FEBRUARY 13, 2023

Creative funny print advertisements are effortless ways to put a Smile on Face. Funny ads make your brand or product more attractive and eye-catching. The funny print advertisements are the fastest way to communicate the message to the world. It was created for the brand: Citroën, by ad agency: Havas.

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Canny

SEPTEMBER 11, 2023

Corporate branding is not just about choosing a catchy name and designing a memorable logo. A game changing corporate brand is a mix of outstanding strategy, visuals, storytelling, engagement, and application. We live in a world where we’re constantly bombarded with brands, advertisements, slogans, and social media.

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Canny

MAY 15, 2024

In a saturated market where everyone is shouting their message, brand differentiation is a fundamental strategy to help you stand out. From the perspective of a customer, this makes it difficult to choose a brand to buy from as the different offerings can blend into one. This can lead to repeat purchases and brand advocacy.

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Inkbot Design

APRIL 5, 2024

Brand Development Strategies: Crafting An Identity You're bombarded with brand messages everywhere you look these days. But getting branding right has never been more crucial. An authentic, well-defined brand that resonates emotionally is a powerful asset in today's crowded marketplace. Where do you even start?

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Brand Branding Arts and Crafts Architecture 87

Inkbot Design

JANUARY 18, 2024

The 15 Greatest Print Advertisements Ever Created Print advertisements have a rich history dating back hundreds of years. This article will count down the 15 best print advertisements of all time, exploring what made them so groundbreaking and memorable. Read on for the story behind the best print advertisements ever made. #15:

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Canny

OCTOBER 27, 2022

For any project involving advertisements of any shape or size, writing an advertisement brief is vital for success. Whether you’re looking to advertise on TV, on the radio, in newspapers or on billboards, every piece of advertising needs to be based around your goals and planned before they can be executed. download now.

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Inkbot Design

OCTOBER 6, 2023

The Importance of Typography in Advertising Typography is far more than just a pretty typeface; it’s a powerful tool in advertising. It can communicate messages, establish brand identity , captivate audiences, and enhance user experience. Typography is crucial in creating brand recognition (i.e.,

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Advertising Advertising Typography Fonts 87

The Branding Journal

JUNE 5, 2023

Branding awards celebrate excellence, innovation, and creativity, offering a platform for agencies and brands to showcase their best work. These awards celebrate innovative ideas in a wide range of categories, from brand identity and logo design to brand strategy and communications.

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Brand Branding Agency Advertising 52

Canny

JUNE 3, 2021

Carrying out a Brand Audit is key before your company engage in any sort of rebranding project. The same applies for a Brand Audit. Here’s the deal: It’s important that you and your team understand where your brand currently stands , before you rip the whole thing up and start again. What is a Brand Audit? free ebook.

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Creative Boom

MARCH 31, 2024

We caught up with him to hear how he made his own opportunities, got crowned a pop star art director, and hacked the industry by creating an agency that does everything differently. I said: 'f**k clients; let's work for a brand that no longer exists in the real world but thrives in an alternative timeline!' Fictitious but brilliant."

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Creative Boom

MAY 6, 2024

The founding partner of Chromatic believes agencies aren't being honest about looming job losses. Are we entering the age of the single-person, full-service agency? The big agency networks are not telling the truth about what's going to happen," he asserts. Could the same shakeout be about to happen to large creative agencies?

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Inkbot Design

JANUARY 8, 2024

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. With so many options, it can get overwhelming to determine the suitable advertising types and mediums to use. Full-page glossy magazine ads also offer a high visual impact.

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Advertising Advertising Digital Entertainment 84

Canny

NOVEMBER 1, 2023

Have you considered the importance of effective tea branding? But beyond the comforting warmth and diverse flavours, there’s another aspect of tea that often goes unnoticed: its branding. The Branding Brief Template The Branding Brief Template is a free template that will help you get the brief for your branding project right.

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Inkbot Design

DECEMBER 29, 2023

Marketing vs Advertising: A Comprehensive Comparison When promoting a business, product or service, the terms “marketing” and “advertising” often get used interchangeably. Understanding the key differences between marketing vs advertising is essential for crafting an effective promotional plan.

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We And The Color

AUGUST 29, 2023

Behalf Studio was commissioned to work on a unique brand identity design for ZEE, a prominent advertising and marketing agency based in Vietnam. ZEE Branding by Behalf Studio Originating in Vietnam, ZEE stands as a comprehensive creative agency that advocates for modern lifestyle brands.

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Inkbot Design

DECEMBER 1, 2022

Why a Brand Agency Is a Great Investment for Businesses. Brands must be developed, designed, marketed, and sold like all things that require marketing. Branding is designing and developing a product, service, or organisation's name, logo design , slogans, taglines, and other visual identity elements.

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