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Real Estate Marketing: The Keys to Success

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Whether it be awareness campaigns aimed towards attracting new leads, re-marketing ads designed to re-engage those who have already shown some interest, listing promotion campaigns explicitly created to drive open house traffic, etc., all this can usually achieve very reasonable ad spending. Creative marketing is crucial.

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For example, Baby Boomers and older generations are more likely to respond to direct mail, print ads, billboards and other traditional media than digital campaigns. Drives Brand Awareness & Recall Because consumers are bombarded with digital ads and information at every turn, it can be challenging for brands to stand out online.

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